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The latest food and beverage industry news and trend analysis

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  • Page 9

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 9
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Alcohol

BrewDog Launches Liquid Visions Premium Craft Beer Range

BrewDog has launched Liquid Visions, an art-led four-beer craft platform brewed with 26g of hops per litre, rolling out across UK grocery retailers starting with Tesco.

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Energy Drinks

Red Bull Adds Fuji Apple & Ginger Edition to Permanent Lineup across US Retail

Red Bull has added Red Bull Apple Edition to its permanent US portfolio, transitioning the Fuji Apple & Ginger flavour from a seasonal LTO to a core SKU.

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Foodservice

Zaxbys Launches NERDS Strawberry Milkshake

Zaxbys has partnered with confectionery brand NERDS to launch the NERDS Strawberry Milkshake nationwide for a limited time following successful regional market tests.

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New Products

AdvoCare Launches Clear Protein Combining Whey Isolate and Collagen Peptides

AdvoCare International has expanded its sports nutrition portfolio with Clear Protein, a 20g whey isolate and collagen peptide drink mix delivering juice-style refreshment with zero sugar.

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Coffee & Tea

BIGGBY Coffee Launches Autumn 2026 Menu

BIGGBY COFFEE has unveiled its 2026 autumn seasonal menu platform across its 460-plus franchise network, introducing new Pumpkin Sweet Foam, cider mocktails, and bakery innovations.

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New Products

G&Tea Launches Spirit-Based Sparkling Hard Tea Line in Chicago

Chicago startup G&Tea has launched a 7% ABV sparkling hard tea pairing London Dry gin with South African rooibos and clover honey across two SKU options.

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New Products

Shottails Launches Ready-to-Drink Canned Shot Range for UK Retailers

SHS Drinks, the brand owner and distributor behind WKD, Bottlegreen, and Shandy Shack, has introduced Shottails, a first-to-market ready-to-drink (RTD) canned shot brand.

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Confectionery

HI-CHEW Brings Back Halloween Mystery Mix with New Hidden Flavour

Morinaga America, Inc. has announced the seasonal return of its limited-edition HI-CHEW Halloween Mystery Mix, targeting impulse snack purchasing and autumn confectionery sales.

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