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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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Loonen Launches 'Clean Standard' Glass-Bottled Water with $6M Backing
The company positions itself as the first purified spring water to be glass-bottled, third-party certified, and re-mineralised, directly addressing growing consumer concerns regarding microplastics and "forever chemicals" (PFAS) in the water supply.

BrewDog Enters Functional Beverage Space with Launch of 'Mello' Alcohol-Free Range
Scottish brewer BrewDog is expanding the boundaries of its alcohol-free (AF) portfolio with the launch of "Mello," a new functional beer range designed to bridge the gap between social drinking and wellness supplementation.










