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The latest food and beverage industry news and trend analysis

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  • Page 86

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 86
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Business & Finance

JOE & THE JUICE Accelerates UK Footprint with 31% Store Growth in 2025

This surge in activity is a critical component of the brand's broader global roadmap, which targets a portfolio of over 1,000 branches within the next five years.

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Beverage

Momo Kombucha and Natoora Revive Seasonal Partnership with Green Mandarin Release

Fermented beverage producer Momo Kombucha has renewed its strategic collaboration with speciality produce supplier Natoora to launch a seasonal limited edition: Carmelo’s Green Mandarin Kombucha.

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Energy Drinks

Odyssey Functional Energy Secures Major Airport Expansion via OTG Partnership

The move marks a critical milestone in Odyssey's strategy to scale into a national brand, targeting the high-traffic travel sector where demand for convenient, clean energy solutions is consistently high.

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Water

Loonen Launches 'Clean Standard' Glass-Bottled Water with $6M Backing

The company positions itself as the first purified spring water to be glass-bottled, third-party certified, and re-mineralised, directly addressing growing consumer concerns regarding microplastics and "forever chemicals" (PFAS) in the water supply.

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Packaging

Tetra Pak Unveils 'World First' Paper-Based Barrier Technology for Juice Market

Tetra Pak has announced a significant breakthrough in sustainable packaging technology, launching the world’s first paper-based barrier for juice packaging.

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People

Coca-Cola Appoints Henrique Braun as CEO to Succeed James Quincey in 2026

Current Executive Vice President and Chief Operating Officer Henrique Braun will assume the role of Chief Executive Officer effective 31 March 2026.

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Beverage

Unwell Hydration Rebrands to Unwell Beverages, Debuts Functional Energy Line at Target

The strategic move transforms the brand—co-founded by media personality Alex Cooper—into a multifunctional platform spanning hydration, protein-enriched beverages, stick packs, and now functional energy.

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Beverage

BrewDog Enters Functional Beverage Space with Launch of 'Mello' Alcohol-Free Range

Scottish brewer BrewDog is expanding the boundaries of its alcohol-free (AF) portfolio with the launch of "Mello," a new functional beer range designed to bridge the gap between social drinking and wellness supplementation.

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