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The latest food and beverage industry news and trend analysis

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  • Page 85

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 85
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Flavours & Colours

GNT Strengthens Middle East Support with New Exberry Application Lab in Dubai

The new facility is co-located with GNT’s commercial and marketing teams in the United Arab Emirates, creating a centralised hub for the company's "Exberry" colouring foods brand in the region.

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Energy Drinks

C4 Energy Enters Shot Category with 'Performance Energy' Range in Iconic Flavours

This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume.

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Business & Finance

GEA to Acquire Hydract A/S to Expand Sustainable Valve Portfolio with Water-Hydraulic Technology

The acquisition will integrate Hydract's proprietary technology into GEA's Valves & Pumps Business Unit (Division Pure Flow Processing), positioning the company to offer a more sustainable alternative to traditional pneumatic systems.

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Energy Drinks

Celsius Expands UK & Ireland Footprint with Four New Zero-Sugar Flavours for 2026

Functional energy drink brand Celsius has announced a significant expansion of its portfolio in the United Kingdom and Ireland, confirming the launch of four new fruit-flavoured variants starting January 2026.

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Packaging

Royal Swinkels and CANPACK Unveil 2025 'Tattoo' Limited Edition Cans Using Quadromix Technology

The collaboration integrates technical precision with creative expression, utilising CANPACK’s award-winning Quadromix® technology to deliver multiple distinct designs within a single production run.

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Plant-based

Laird Superfood Transitions Liquid Creamer Line to USDA Organic and Debuts Caramel Flavour

The reformulated line is designed to meet the rigorous demands of health-conscious consumers, specifically addressing concerns regarding additives in the dairy-alternative aisle.

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Business & Finance

JOE & THE JUICE Accelerates UK Footprint with 31% Store Growth in 2025

This surge in activity is a critical component of the brand's broader global roadmap, which targets a portfolio of over 1,000 branches within the next five years.

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Beverage

Momo Kombucha and Natoora Revive Seasonal Partnership with Green Mandarin Release

Fermented beverage producer Momo Kombucha has renewed its strategic collaboration with speciality produce supplier Natoora to launch a seasonal limited edition: Carmelo’s Green Mandarin Kombucha.

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