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The latest food and beverage industry news and trend analysis

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  • Page 84

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 84
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Beverage

SunBuzz Enters Alcohol-Alternative Market with Premium Hemp-Derived THC Cocktail Line

New entrant SunBuzz has officially launched into the rapidly expanding alcohol-alternatives sector, introducing a line of premium, ready-to-serve cocktails infused with hemp-derived THC.

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Coffee & Tea

The Coffee Bean & Tea Leaf Debuts High-Protein Lattes and Mexican Chocolate Range for Winter 2026

Running from 7 January through 17 March, the lineup introduces the chain's first-ever Protein Latte collection alongside a heritage-inspired Mexican Chocolate range.

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Soft drinks

Pepsi and 7UP Partner with Disney for 'Zootopia 2' Zero Sugar Campaign in China

Pepsi and 7UP have announced a major strategic collaboration with Disney to support the release of Zootopia 2, launching a high-profile marketing campaign under the banner "Zero Sugar for City-Wide Craze."

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Coffee & Tea

Java Holdings Acquires Functional Brand '+Peptide' to Expand Coffee Portfolio

Java Holdings LLC has announced the acquisition of +Peptide, including its brand assets and proprietary high-quality protein supplement formulas.

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Coffee & Tea

ActivatedYou Enters Functional Coffee Category with Organic 'Morning Lift' Mushroom Blend

Wellness brand ActivatedYou® has announced its entry into the functional coffee market with the official launch of Morning Lift, a daily blend engineered to support cognitive function, metabolism, and digestive health.

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Facilities

AB InBev to Consolidate US Footprint: Closing Two Breweries and Divesting Newark Site

The strategic consolidation involves the closure of two breweries and the sale of a third, a move designed to concentrate resources on its remaining operational hubs.

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Business & Finance

EvodiaBio Secures €6m to Scale Sustainable Aroma Tech and Target Asian Market

The investment was led by U.S.-based RA Capital, with participation from new international investors Wild Radicals and Francis Family Funds, alongside continued support from existing investor EIFO.

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New Products

Laird Superfood Expands Functional Hydrate Portfolio with New Flavours and Single-Serve Formats

Laird Superfood, Inc. has announced a significant expansion of its Hydrate product line, introducing two new functional flavours and broadening its packaging formats to target the on-the-go convenience market.

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