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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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ActivatedYou Enters Functional Coffee Category with Organic 'Morning Lift' Mushroom Blend
Wellness brand ActivatedYou® has announced its entry into the functional coffee market with the official launch of Morning Lift, a daily blend engineered to support cognitive function, metabolism, and digestive health.

Laird Superfood Expands Functional Hydrate Portfolio with New Flavours and Single-Serve Formats
Laird Superfood, Inc. has announced a significant expansion of its Hydrate product line, introducing two new functional flavours and broadening its packaging formats to target the on-the-go convenience market.










