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- Page 81
Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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- Page 81

Teremana Tequila and Wingstop Launch Cross-Category 'Fans of Flavour' Campaign for Football Season
Running from now through 8 February, the campaign unites two high-growth brands to drive engagement during the peak football viewing season, culminating in the 60th anniversary of the sport's biggest game.
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