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The latest food and beverage industry news and trend analysis

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  • Page 81

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 81
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New Products

Lactasoy's 'Benefitt' Brand Launches Thailand’s First High-Protein UHT Milk with SIG

The product is packaged in SIG SmallBloc 350 ml carton packs and has secured nationwide distribution at 7-Eleven stores, targeting the growing consumer demand for convenient, functional nutrition.

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Beverage

AB InBev Secures Exclusive UK Partnership with Live Nation for Festivals and Venues

Brewing giant AB InBev has announced a major consolidation of its presence in the live entertainment sector, signing a deal to become the exclusive beer and cider partner for Live Nation in the United Kingdom.

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New Products

Skip Expands Functional Portfolio with High-Dose Lion’s Mane Range Exclusive to Home Bargains

The brand has secured an exclusive retail partnership with discount variety retailer Home Bargains, rolling out the product across all 625 UK stores this week.

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Coffee & Tea

Pop & Bottle Launches 'Wickedly Good' Limited-Edition Line to Celebrate Wicked Streaming Release

The launch combines the brand's "clean label" positioning with the theatrical flair of the franchise, encouraging consumers to host streaming parties and craft mocktails using the new SKUs.

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Packaging

AB InBev Reclaims Full Ownership of US Metal Container Plants in $3bn Buyback

The transaction, valued at approximately $3 billion, sees the brewing giant buy out a consortium of institutional investors led by Apollo Global Management.

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Business & Finance

GAAP Partners with 9 Mile Legacy Brewing to Accelerate Fermentation Scale-Up in Saskatchewan

The Global Agri-Food Advancement Partnership (GAAP) has signed a Memorandum of Understanding (MOU) with 9 Mile Legacy Brewing Co. Ltd.

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Alcohol

Teremana Tequila and Wingstop Launch Cross-Category 'Fans of Flavour' Campaign for Football Season

Running from now through 8 February, the campaign unites two high-growth brands to drive engagement during the peak football viewing season, culminating in the 60th anniversary of the sport's biggest game.

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Coffee & Tea

Dunkin’ Partners with Megan Thee Stallion to Launch 'Protein Milk' and Functional Winter Menu

Dunkin’ has announced a major strategic pivot towards functional nutrition for the start of 2026, introducing Protein Milk as a permanent addition to its beverage platform.

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