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Functional soft drinks challenger Skip has announced a significant extension to its wellness portfolio, launching its first range infused with Lion’s Mane mushroom extract. The brand has secured an exclusive retail partnership with discount variety retailer Home Bargains, rolling out the product across all 625 UK stores this week.

The launch is positioned aggressively on price, debuting at a promoted price point of 99p, aiming to democratise access to adaptogenic beverages which often command a premium price tag.

High-Potency Formulation

The key differentiator for the new range is its dosage. Each 250ml can delivers 2,000mg of organic Lion’s Mane extract, a functional ingredient widely recognised for its potential cognitive and neurological benefits.

Adam Pritchard, Skip co-founder, emphasised the potency of the formulation relative to the market: “In our two new drinks, we have made Lion’s Mane our key functional ingredient and at a high level – 8 to 20 times higher than competitor brands – to give a dedicated benefit to our customers, and at a very affordable price.”

Nutritional Profile:

• Vitamins: Fortified with Vitamin B6 (50% RI) to support the nervous system and Vitamin B12 (83% RI) to reduce tiredness and fatigue.

• Clean Label: The drinks contain no added sugar and are suitable for vegans.

Flavour Architecture

The range launches with two sparkling fruit-based variants designed to mask the earthy notes often associated with mushroom extracts:

• 🍊 Blood Orange

• 🍏 Cloudy Apple

This release follows the brand's successful foray into the CBD category last July, which saw the rollout of cold-pressed flavours like Peach & Ginger and Elderflower & Mint. The Lion's Mane addition signals Skip's evolution from a single-ingredient focus into a broader functional lifestyle brand.

"Skip is evolving and we’re delighted to be launching our new Lion’s Mane range in Home Bargains this month," Pritchard added. "Taste, refreshment and quality are the most important attributes for any drinks brand, and I believe our drinks are on a different level to any other functional soft drinks brand in the UK."

Commercial Availability

The full Skip Lion's Mane range is available in Home Bargains stores nationwide from 7 January.