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The latest food and beverage industry news and trend analysis

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  • Page 70

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 70
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Energy Drinks

Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar.

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Health & Nutrition

CeBev Partners with NewTree to Launch ‘De-Sugared’ Juice Brand for K-12 School Nutrition

The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. The grō™ line is the utilisation of NewTree’s patented De-Sugaring technology.

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Beverage

Iconic Tonics Assembles Heavyweight Advisory Board to Navigate Functional Beverage Regulation

The move comes as the functional beverage sector prepares for a critical phase of regulatory maturation and mainstream retail adoption.

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Energy Drinks

Monster Energy’s REIGN Expands Performance Line with Candy-Inspired 'Watermelon Sour Gummy'

REIGN Total Body Fuel, the performance energy brand created by Monster Energy, has announced the expansion of its flavour portfolio with the launch of Watermelon Sour Gummy.

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People

HTeaO Appoints Former Popeyes Executive Chris Phillips as CFO to Drive National Expansion

The appointment signals a significant maturation of HTeaO's corporate leadership, bringing in a veteran with deep experience in scaling multi-brand restaurant organisations and managing high-value acquisition events.

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Energy Drinks

Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range

Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+.

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New Solutions

CO2Sustain Merges Flagship Technologies into Single 'TM2' Solution for Beverage Formulators

CO2Sustain®, a specialist drinks technology company, has announced a strategic consolidation of its product portfolio, merging its two flagship solutions, CO2Sustain and TasteMod2

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Facilities

Soufflet Malt Breaks Ground on €100M South African Facility to Supply HEINEKEN Beverages

This major infrastructure project represents a critical tightening of the South African brewing value chain, establishing a localised supply hub directly adjacent to HEINEKEN Beverages’ Sedibeng Brewery.

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