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Beverage
Trend
Just Add Water: The Dry Hydration Boom
The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.
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CeBev Partners with NewTree to Launch ‘De-Sugared’ Juice Brand for K-12 School Nutrition
The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. The grō™ line is the utilisation of NewTree’s patented De-Sugaring technology.
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HTeaO Appoints Former Popeyes Executive Chris Phillips as CFO to Drive National Expansion
The appointment signals a significant maturation of HTeaO's corporate leadership, bringing in a veteran with deep experience in scaling multi-brand restaurant organisations and managing high-value acquisition events.








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