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HTeaO, the leading iced tea franchise in the U.S., has announced the appointment of Chris Phillips as its new Chief Financial Officer (CFO). Phillips joins the executive team at a pivotal moment, tasked with overseeing finance, accounting, information technology, and strategic planning as the brand accelerates its rapid nationwide expansion.

The appointment signals a significant maturation of HTeaO's corporate leadership, bringing in a veteran with deep experience in scaling multi-brand restaurant organisations and managing high-value acquisition events.

Heavyweight Financial Pedigree

Phillips brings over two decades of experience in the restaurant industry. His resume includes senior leadership roles at:

• Popeyes Louisiana Kitchen: Phillips was part of the executive team that supported the brand’s massive $1.8 billion sale to Restaurant Brands International (RBI), providing him with direct experience in navigating large-scale liquidity events and corporate restructuring.

• Darden Restaurants: He led finance and strategy initiatives tied to large-scale growth and acquisition activity for the casual dining giant.

Strategic Mandate: Scaling Infrastructure and Franchisee Profitability

In his new role, Phillips' remit extends beyond traditional financial governance. He is charged with strengthening the company's "financial and technology infrastructure" to support a larger footprint. A key focus will be driving data insights that support franchisee profitability, a critical metric for sustaining rapid system-wide growth.

Justin Howe, co-founder and CEO of HTeaO, highlighted the specific blend of skills Phillips brings: “Chris brings the rare combination of strategic vision and hands-on operational experience. He understands what it takes to grow a franchise brand the right way, with discipline, transparency, and a strong partnership mindset.”

Executive Insight

Phillips framed his arrival as an opportunity to build upon the brand's existing momentum and "deeply engaged franchise system."

“What stood out to me immediately was the opportunity ahead to help strengthen the financial foundation of the business while partnering closely with franchisees and leadership to support smart, sustainable growth,” Phillips stated. “This is a brand with a long runway.”

His appointment underscores HTeaO’s continued investment in a leadership team capable of executing a "strong, franchise-first growth model" essential for long-term value creation.