The Hershey Company has announced the appointment of Heather Hoytink as President, U.S., effective July 8, 2026. Hoytink joins the confectionery and snack manufacturer following more than 20 years of experience in sales, operations and commercial leadership.
Before this appointment, Hoytink served as Senior Vice President and Chief Commercial Officer, U.S. Away From Home Beverages at PepsiCo. During her tenure there, she led the North America beverage and commercialisation agenda across the Away From Home channel. Her previous experience also includes the role of President of the South Division, where she oversaw regional growth and margin expansion.
In her new role at The Hershey Company, Hoytink will hold end-to-end accountability for the company’s U.S. commercial business. She is responsible for leading execution across the firm’s broader snacking portfolio, which encompasses confection, salty and protein categories.
A primary focus of her mandate is the advancement of the ONE Hershey commercial model. This approach seeks to provide a unified strategy for retail partners and consumers, targeting growth across multiple channels, including away-from-home, omnichannel and digital platforms.
Kirk Tanner, President and CEO of The Hershey Company, noted that Hoytink’s background in managing complex commercial organisations aligns with the company’s goals for its next stage of business development.
“Heather is a people leader with customer relationships, the operating discipline to execute at scale and a track record of growth that will accelerate our U.S. business,” Tanner stated. “Her experience leading some of the largest, most complex customer and commercial organisations in the industry makes her well-suited to lead our team into the next generation of growth.”
Hoytink holds a degree in marketing and communications from the University of Wisconsin-Eau Claire and has completed executive education programmes at the Tuck School of Business at Dartmouth and Harvard Business School.
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