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The latest food and beverage industry news and trend analysis

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  • Page 61

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 61
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New Products

Simply Spiked Expands High ABV Portfolio with Bolder Strawberry Lemonade

Simply Spiked enters the high-ABV flavoured alcoholic beverage segment with Simply Spiked Bolder, featuring 12% ABV and a new 7.5 oz mini-can format designed for portability and group consumption.

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Confectionery

The Hershey Company Launches Limited Edition Twizzlers Straws

The Hershey Company introduces a limited-edition Twizzlers Straw flavour inspired by the dirty soda trend. Read about this latest functional snacking innovation.

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New Products

Coca Cola Expands Alcohol RTD Portfolio With Bacardi Spiced Variant

Coca-Cola Europacific Partners has introduced a Spiced variant to its BACARDÍ and Coca-Cola RTD range to capitalize on the rapidly growing rum-based alcohol market.

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Beverage

CCEP Lowers Coca-Cola PMP Prices for Independent Retailers

Coca-Cola Europacific Partners introduces reduced price-marked packs for large bottles to help independent convenience retailers drive sales and offer clear consumer value.

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Plant-based

Oatly Expands RTD Portfolio with Strawberry Matcha Latte

Oatly has expanded its chilled ready-to-drink portfolio with a new Strawberry Matcha Latte, leveraging the success of its existing matcha line to capture growing retail demand for café-style plant-based beverages.

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New Products

Dr Pepper Launches Cream Swirl Limited Edition to Boost Retail Sales

Dr Pepper introduces Cream Swirl, a new limited-edition and HFSS-compliant flavor designed to help retailers capitalise on the demand for bold soft drinks.

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People

Coca-Cola İçecek Appoints COO Ahmet Kursad Ertin as New CEO

Coca-Cola İçecek has appointed COO Ahmet Kürşad Ertin as its new CEO, effective July, as the Turkey-based bottler navigates macroeconomic pressures and reports continued volume growth for 2025.

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New Products

Vital Proteins Expands Portfolio with VERISOL Collagen Sparkling Water

Vital Proteins has launched a new ready-to-drink Collagen Sparkling Water formulated with VERISOL peptides, capturing growing consumer demand for functional, multi-benefit beverages.

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