Coca-Cola Europacific Partners (CCEP) has implemented a temporary price reduction across its large PET price-mark-pack (PMP) range within independent convenience outlets. The strategic rollback is designed to assist retailers in delivering clear value to shoppers and driving the overall rate of sale across core beverage lines.
Investment in Convenience Retail Growth
The initiative introduces reduced price-marked packs for a limited time across selected 1.75L and 2L bottles from the Coca-Cola portfolio. This move is directly supported by financial investment from CCEP into the shelf price, reducing the cost burden on independent operators.
Large format PMPs are a significant revenue driver within the independent convenience sector. Current market data indicates that 86% of 1.75L and 2L cola sales in this channel are generated through price-marked packs. Furthermore, approximately two-thirds of all soft drinks sold in independent convenience stores are PMPs. This data highlights the necessity of clear on-pack pricing to communicate value to consumers and maintain competitive footfall.
Adjusted Pricing and Product Lines
The updated PMP bottles are currently available across core consumer favorites, including Coca-Cola Original Taste, Diet Coke, and Coca-Cola Zero Sugar. The rollout also features Coca-Cola Zero Sugar Cherry Float, a recent addition to the portfolio supported by a concurrent marketing campaign targeting consumer demand for flavored cola.
Available stock keeping units (SKUs) and their adjusted price points include the following items.
Coca-Cola Original Taste 1.75L PMP at £2.49 (previously £2.79)
Coca-Cola Original Taste Cherry 1.75L PMP at £2.49 (previously £2.79)
Coca-Cola Zero Sugar 2L PMP at £1.99 (previously £2.29)
Coca-Cola Zero Sugar Cherry 2L PMP at £1.99 (previously £2.29)
Coca-Cola Zero Sugar Cherry Float 2L PMP at £1.99
Diet Coke 2L PMP at £1.99 (previously £2.29)
Store Visibility and Strategic Market Support
To ensure the products stand out in physical stores, the adjusted bottles feature prominent yellow front-of-pack price roundels. CCEP is also providing convenience retailers with access to point-of-sale materials and digital assets via the MyCCEP platform to enhance visibility across social media, delivery applications, and physical store aisles.
This PMP launch aligns with CCEP’s broader commercial strategy to equip independent and symbol convenience retailers with optimized pack sizes and value-driven communication. The approach mirrors previous successful trade initiatives, such as the recent 6+2 Extra Cans Free multipack promotion, which generated a 23.3% rate of sale uplift and drove additional revenue for participating retailers.
Ruth Fawcett, Wholesale Associate Director at Coca-Cola Europacific Partners in GB, noted that PMPs remain a proven sales driver in the independent convenience channel. She emphasized that launching these adjusted price points ahead of peak sharing occasions, such as upcoming holidays and major sporting events, will equip independent retailers with the tools necessary to maximize transaction volume and meet shifting consumer demand.
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