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The latest food and beverage industry news and trend analysis

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  • Page 6

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 6
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New Products

Diageo Launches Mid-Strength 20% ABV Gordon's, Smirnoff and Captain Morgan Range

Diageo has introduced a 20% ABV mid-strength range across Gordon's, Smirnoff, and Captain Morgan, piloting the £15 spirit drinks exclusively through Tesco.

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New Products

Nestlé and Starbucks Launch At-Home Refreshers Concentrates

Nestlé and Starbucks have expanded their Global Coffee Alliance with the launch of Starbucks Refreshers Concentrates, bringing the $2 billion cold beverage platform into retail.

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Soft drinks

CCEP Expands Supercan Format across Sprite, Fanta and Dr Pepper

CCEP has expanded its 500ml Supercan format across the UK, introducing Sprite, Fanta Orange, and Dr Pepper to the larger single-serve range at an RRP of £1.90.

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New Products

De La Calle Launches Spiced Pineapple Tepache for Día de los Muertos

De La Calle has launched a limited-edition Spiced Pineapple Tepache for Día de los Muertos, rolling out the fermented beverage across more than 8,000 US retail doors.

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New Products

2O3 Launches Performance Hydration Drink with Electrolytes and Honey

Performance hydration brand 2O3 has launched its first RTD beverage, pairing 1,000mg of sodium with honey across two real-fruit flavours for athletes.

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New Products

Rancho La Gloria Launches Pumpkin Spice Espresso Martini

Rancho La Gloria has launched a limited-edition 14.9% ABV Pumpkin Spice Espresso Martini, packaging the agave wine-based cocktail in 1.5L bottles across US retail.

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Business & Finance

Prodalim Unveils New Brand Identity to Signal Global Ingredients Evolution

Prodalim has unveiled a new brand identity, Taking Nature Further, highlighting its transformation into a global natural ingredients, juice, and dealcoholisation platform following its IPO.

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New Products

Gerber Launches Paediatric Organic Oral Rehydration Solution

Gerber has entered the rehydration category with Gerberlyte, a USDA Organic paediatric solution rolling out across US retail in two packaging formats and three flavours.

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