The latest food and beverage industry news and trend analysis

Au Vodka partners with Britvic’s Tango to launch a premium RTD range, leveraging high-equity British flavours to capture the growing convenience-led alcoholic beverage market.

Vienna-based hydration pioneer waterdrop has closed a funding round exceeding 100 million euros, securing strategic backing from Atlantic Grupa and Aspeya to scale its direct-to-consumer infrastructure.

PepsiCo UK has launched a zero-sugar Ice Cream Flavour range to capture the summer market. Featuring three nostalgic variants, the lineup debuts at Tesco before scaling nationwide in July.

Welch's has launched a limited-edition Sparkling Blueberry variant to capitalise on summer entertaining and America’s 250th anniversary, utilising premium commemorative packaging across major retail.

Shaken Udder has launched its new Fibre milkshake range exclusively at Tesco, delivering up to 30% of adult daily fibre requirements in a clean-label RTD format to target the UK gut health market.

Brown Brothers has expanded into the Ontario market with an LCBO-exclusive, 8% ABV Moscato Strawberries & Cream LTO, leveraging its Australian heritage to target the low-ABV "liquid snack" trend.

Ritual Zero Proof has entered the RTD category with a trio of canned non-alcoholic cocktails, leveraging its existing spirit alternatives to capture high-velocity summer consumption occasions.

Red Tree Beverages has launched Fresca Hard, a 4.6% ABV flavoured malt beverage targeting the post-game occasion. With zero sugar and 99 calories, it disrupts the active lifestyle RTD market.