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Au Vodka has announced a high-profile collaboration with the British soft drink brand Tango to introduce a limited-edition range of pre-mixed, carbonated alcoholic cocktail cans. The partnership brings together Au Vodka’s "ultra-premium" brand positioning with the nostalgic flavour equity of Britvic’s Tango portfolio, targeting the lucrative 18–34 demographic within the UK’s expanding Ready-to-Drink (RTD) sector.
The move reflects a broader industry trend where premium spirit manufacturers seek to de-risk retail entry by aligning with established non-alcoholic "mixer" brands that possess high consumer recognition and proven flavour profiles.
The collaboration marks a significant step for Au Vodka as it continues to diversify its product architecture beyond the 70cl bottle format. By integrating its five-times distilled vodka with the signature Tango Orange and Tango Apple recipes, the brand is positioning itself to capture "spontaneous" consumption occasions—such as outdoor summer socialising and convenience-led retail purchases.
For Britvic, the partnership allows the Tango brand to maintain its cultural relevance within the adult beverage space, leveraging Au Vodka’s significant social media influence and premium price point to elevate the soft drink's perception.
Product Formulation and Nutritional Profile
The range has been developed with a focus on delivering a high-intensity flavour experience while remaining competitive in the low-calorie "better-for-you" alcoholic segment.
The SKU Lineup Includes
Au Vodka x Tango Orange Replicating the original Tango Orange profile with 96 calories per 330ml serving.
Au Vodka x Tango Apple Utilising the tart, crisp notes of Tango Apple with a slightly higher profile of 109 calories per serving.
Both variants are set at 5% ABV, a standard benchmark for the premium RTD category that balances potency with sessionability.
Retail Distribution
The range is launching via a phased distribution strategy, debuting exclusively in Tesco stores before rolling out to Asda, Morrisons, and the wider independent wholesale channel.
With a recommended retail price (RRP) of £3.20 per unit, the products are positioned at the premium end of the RTD aisle. This pricing strategy reinforces the "prestige" association of the Au Vodka brand while offering a more accessible entry point for consumers who may not typically purchase a full-sized bottle of premium spirits
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