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The latest food and beverage industry news and trend analysis

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Beverage

WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range

February 2, 2026

WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range

WaterJunkie, the UK-based functional beverage brand, has expanded its portfolio with the launch of a new range of mushroom-infused sparkling drinks.

Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation

February 2, 2026

Sentia Spirits Enters Alcohol-Free Cider Category with Science-Led Functional Innovation

Sentia Spirits, the UK-based functional drinks producer co-founded by neuropsychopharmacologist Professor David Nutt, is expanding beyond its core spirit alternatives into the ready-to-drink (RTD) market with the launch of Sentia Cider.

Heineken Completes Acquisition of FIFCO, Fortifying Central American Foothold

January 31, 2026

Heineken Completes Acquisition of FIFCO, Fortifying Central American Foothold

The deal immediately strengthens the Dutch brewer's position in the high-growth Central American market, adding a robust portfolio of local brands and an established retail network to its global operations.

Cawston Press Enters Flavoured Sparkling Water Category with ‘Clean Label’ Range

January 30, 2026

Cawston Press Enters Flavoured Sparkling Water Category with ‘Clean Label’ Range

The launch responds to the growing consumer demand for "lower-sugar hydration" options and positions the brand to capture shoppers migrating away from high-sugar and caffeinated beverages.

AG1 Elevates Strategic Investor Hugh Jackman to Global Ambassador Role

January 29, 2026

AG1 Elevates Strategic Investor Hugh Jackman to Global Ambassador Role

AG1, the global health company known for its foundational nutrition drink, has officially named acclaimed actor and entrepreneur Hugh Jackman as its Global Ambassador.

Maeva Debuts Gender-Specific Nutrition System Tailored for the GLP-1 Weight Loss Market

January 29, 2026

Maeva Debuts Gender-Specific Nutrition System Tailored for the GLP-1 Weight Loss Market

Metabolic wellness startup Maeva has officially launched operations today, introducing a direct-to-consumer (D2C) nutrition system specifically engineered for individuals utilising GLP-1 weight loss medications.

Evolution Fresh Unveils Brand Refresh and 'Nutrient Obsessed' Campaign Following 31% Sales Growth

January 29, 2026

Evolution Fresh Unveils Brand Refresh and 'Nutrient Obsessed' Campaign Following 31% Sales Growth

The move is designed to reinforce the brand’s leadership position within the rapidly expanding premium juice category, capitalising on a period of significant commercial momentum.

Absolut Partners with TABASCO® Brand to Launch Spicy Vodka

January 28, 2026

Absolut Partners with TABASCO® Brand to Launch Spicy Vodka

The launch leverages robust market data indicating a shift towards "heat" in beverage consumption. The company cites forecasts suggesting that sales of spicy vodka are projected to increase by 27% by 2029.

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