The latest food and beverage industry news and trend analysis

WaterJunkie, the UK-based functional beverage brand, has expanded its portfolio with the launch of a new range of mushroom-infused sparkling drinks.

Sentia Spirits, the UK-based functional drinks producer co-founded by neuropsychopharmacologist Professor David Nutt, is expanding beyond its core spirit alternatives into the ready-to-drink (RTD) market with the launch of Sentia Cider.

The deal immediately strengthens the Dutch brewer's position in the high-growth Central American market, adding a robust portfolio of local brands and an established retail network to its global operations.

The launch responds to the growing consumer demand for "lower-sugar hydration" options and positions the brand to capture shoppers migrating away from high-sugar and caffeinated beverages.

AG1, the global health company known for its foundational nutrition drink, has officially named acclaimed actor and entrepreneur Hugh Jackman as its Global Ambassador.

Metabolic wellness startup Maeva has officially launched operations today, introducing a direct-to-consumer (D2C) nutrition system specifically engineered for individuals utilising GLP-1 weight loss medications.

The move is designed to reinforce the brand’s leadership position within the rapidly expanding premium juice category, capitalising on a period of significant commercial momentum.

The launch leverages robust market data indicating a shift towards "heat" in beverage consumption. The company cites forecasts suggesting that sales of spicy vodka are projected to increase by 27% by 2029.