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The latest food and beverage industry news and trend analysis

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  • Page 35

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 35
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New Products

Daily Harvest Launches Limited Edition Host Nation Smoothie Range

Daily Harvest has expanded its direct-to-consumer portfolio with the launch of three limited-edition smoothies celebrating the host nations of the upcoming North American soccer tournament.

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New Products

Tom Brady Partners with Gopuff to Launch Good Nut Organic Coconut Water Range

Instant-commerce platform Gopuff has partnered with Tom Brady to launch Good Nut, a premium certified organic coconut water line entering the fast-growing hydration category.

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New Products

Tim Hortons Launches Summer Beverage and Soccer-Themed Bakery Lineup

Quick-service restaurant chain Tim Hortons U.S. has expanded its seasonal menu with a line of summer beverages, themed bakery items, and limited-edition travel merchandise.

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New Products

Teremana Tequila Launches the Craft Editions Limited Bottle Series

Teremana Tequila has introduced The Craft Editions, its first limited-edition bottle series celebrating the traditional production processes of its Blanco and Reposado variants.

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New Products

Naked Smoothies Launches Plant Based Protein Flavours

Tropicana Brands Group brand Naked Smoothies has expanded its functional beverage portfolio with the launch of two new plant-based protein-packed smoothies.

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New Products

Suja Life Expands Slice Soda Portfolio with New Pineapple Flavour

Suja Life’s functional beverage brand Slice Soda has expanded its retail product portfolio with the national rollout of a prebiotic, probiotic, and postbiotic Pineapple flavour at Albertsons.

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New Products

Cuervo Launches Lower ABV Canned Cocktails

Proximo Spirits brand Cuervo has launched a new range of 5.9% ABV canned cocktails, capturing consumer demand for sessionable, spirit-based ready-to-drink options.

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New Products

Cointreau Launches Chilli-Infused Liqueur to Target Spicy Margarita Trend

Cointreau has launched Cointreau Spicy, a 30% ABV orange liqueur infused with Bird’s Eye chilli, jalapeño, and cucumber, targeting the global spicy cocktail market.

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