_gif.gif)
Beverage brand Cuervo, managed by Proximo Spirits, has expanded its ready-to-drink (RTD) portfolio with the national rollout of a new line of canned cocktails.
The launches are formulated with a 5.9% alcohol by volume (ABV) strength, positioning the brand to capture growing consumer demand for lower-ABV, sessionable premixed drinks. The new range is entering retail channels across the US in both single-flavour and variety pack formats.
The launch aligns with shifting purchasing habits in the spirit-based RTD sector, which has recorded a 30% sales increase over the past year. Within this category, products falling in the 5% to 5.9% ABV range currently secure the second-largest market share, reflecting a clear preference for moderate-strength convenience options.
The expansion of the ready-to-drink category remains a primary driver of volume growth for spirits manufacturers. According to internal retail data, Cuervo's core RTD beverage range has recorded a growth rate more than three times that of the overall RTD category, and more than 15 times the growth rate of legacy spirit-affiliated RTD brands.
Lander Otegui, Executive Vice President of Marketing and Innovation at Proximo Spirits, noted that the ready-to-drink format continues to see high consumer engagement. He highlighted that by introducing a lower-ABV formulation, the company is adapting its classic flavour profiles to align with the convenience-led and sessionable drinking habits of modern retail shoppers.
New Product Formulations and Specifications
The summer product rollout comprises four distinct pre-mixed carbonated formulations made with real tequila:
🍋 Classic Margarita – A citrus-forward lime profile with a carbonated finish and a tart profile.
🍊 Paloma – A light, carbonated grapefruit option balanced with lime and a tangy finish.
🍓 Strawberry Margarita – A sweet strawberry profile with a zesty lime and berry finish.
💖 Pink Lemonade – A floral blend incorporating raspberry, strawberry, and orange with a sweet lemon peel finish.
The products are manufactured using natural tequila bases, positioning the range as a flavour-forward alternative to standard malt-based hard seltzers on retail shelves.
Retail Packaging and Distribution
To support the commercial rollout, Cuervo has introduced a refreshed packaging design featuring bold colours to improve shelf visibility in the beverage aisle.
The range is being distributed through multiple retail configurations to accommodate different consumer purchasing habits:
Variety Packs: An eight-can variety pack containing all four flavours, retailing at a recommended retail price (RRP) of $18.99.
Single-Flavour Packs: Four-packs of individual flavours retailing at an RRP of $9.99.
Individual Cans: Standard single-serve formats retailing at an RRP of $2.99.
The canned cocktails have secured national retail distribution across major grocery, convenience, and liquor networks, including Walmart, Kroger, 7-Eleven, and Total Wine. Additionally, the brand is leveraging digital sales channels, making the products available via third-party delivery services including DoorDash, Instacart, and Uber Eats.
