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Functional beverage brand Naked Smoothies has expanded its active nutrition portfolio with the launch of two new protein-packed flavours: Chocolate Banana Protein and Blueberry Cheesecake Protein.
The product rollout is timed to coincide with peak summer beverage consumption and the upcoming National Smoothie Day on 21 June 2026. By introducing dessert-inspired flavour profiles to its established functional lineup, the brand aims to address rising consumer demand for convenient, ready-to-drink options that deliver high nutritional values alongside familiar taste profiles.
The launch is entering national grocery, convenience, and mass-market retail channels immediately, providing retail partners with high-margin options in the refrigerated beverage case.
Functional Formulations
The addition of the new variants comes as consumer interest in functional health, plant-based proteins, and dietary fibres continues to expand within the convenience food sector.
To meet the dietary standards of health-conscious shoppers, both new products are formulated using clean-label, plant-based proteins. The technical and nutritional specifications of the new range include:
Protein Density: Each single-serve bottle delivers 20 grams of plant-based protein to support muscle synthesis and post-workout recovery.
Digestive and Metabolic Support: Fortified with 6 grams of dietary fibre alongside essential micronutrients, including vitamins B6 and B12.
Ingredient Standards: Manufactured using real fruit, with no added sugars, artificial sweeteners, synthetic flavours, or artificial colours.
The initial summer product rollout comprises two distinct fruit-forward configurations:
🍫 Chocolate Banana Protein – A rich, chocolate-forward blend balanced by the natural sweetness of banana.
🫐 Blueberry Cheesecake Protein – A smooth, velvety option featuring bright, tart blueberry notes.
The convenience-driven format is designed to serve as a fast morning meal replacement, pre-workout booster, or afternoon snack, requiring no preparation or clean-up for the consumer.
To support the retail rollout and generate brand awareness during the peak trading season, Naked Smoothies is leveraging its partnership with professional tennis player Coco Gauff, who serves as the brand’s "Chief Smoothie Officer."
The marketing campaign features digital and social-first content showcasing Gauff utilising the functional protein beverages as part of her athletic training and active lifestyle routine. By connecting the functional benefits of the products directly with a high-profile athlete, the brand aims to secure immediate product trial and drive consumer engagement across physical and digital platforms.
The talent-led campaign will be supported by wider regional marketing activities, point-of-sale displays, and targeted promotional campaigns throughout the summer.
Naked Smoothies, which has operated in the premium juice and smoothie segment since 1983, is managed under the parent firm Tropicana Brands Group.
According to Chris Tussing, Chief Marketing Officer at Tropicana Brands Group, the launch represents an effort to establish a new benchmark in the functional beverage category by combining high protein and fibre metrics with premium sensory characteristics. He noted that the brand's long-term product development remains focused on delivering nutritious, ready-to-use options that satisfy consumer interest in metabolic health.
By expanding its active protein lineup, Tropicana Brands Group aims to secure additional shelf-space density in the competitive grab-and-go dairy and functional beverage aisles, assisting retail operators in capturing incremental, high-velocity sales.
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