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The latest food and beverage industry news and trend analysis

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  • Page 28

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 28
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Soft drinks

Beverage Industry Leaders Oppose Proposed German Sugar Tax

More than 300 beverage companies have signed an open letter to the German government, expressing collective opposition to the proposed sugar tax and citing potential economic concerns.

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New Products

Dr Zero Zero Launches AperZero Non Alcoholic Aperitivo in US Market

Dr Zero Zero is launching its Italian produced non alcoholic aperitivo, AperZero, in the US market, expanding its portfolio of authentic, zero-proof Italian spirits.

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People

BrewDog CEO James Taylor Steps Down

BrewDog CEO James Taylor has stepped down from his role following the company's acquisition by Tilray Brands. Chief Commercial Officer Lauren Carrol will manage day-to-day operations.

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Alcohol

UK Introduce Digital Age Verification for Alcohol Sales

The Home Office has laid new regulations enabling licensed premises in England and Wales to accept digital age verification services for alcohol sales.

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New Products

AMASS Brands Group Launches Functional Electrolyte Powder Mixers

AMASS Brands Group has launched a new range of electrolyte powder mixers in single-serve stick packs, targeting the growing daily functional hydration market.

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Alcohol

Lucas Bols Expands Tequila Partida Portfolio Into Canada

Luxury tequila brand Tequila Partida has entered the Canadian market, launching its portfolio in British Columbia through a partnership with Breakthru Beverage Group.

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New Products

Juni Expands Functional Beverage Portfolio with New Lemonade Trio

Adaptogenic tea brand Juni has introduced a new trio of functional lemonade sparkling teas, featuring zero sugar and a signature Super-5 ingredient blend.

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Soft drinks

Marriott International and The Coca-Cola Company Sign Global Beverage Agreement

Marriott International and The Coca-Cola Company have announced a global agreement to supply carbonated soft drinks, hydration, and functional beverages across Marriott hotels worldwide.

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