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Tequila Partida, a luxury tequila brand owned by Lucas Bols, has announced its official entry into the Canadian market. The launch marks an expansion of the brand's international footprint, beginning with a focus on British Columbia. The rollout is managed in collaboration with Lucas Bols USA and Canada and national distribution partner Breakthru Beverage Group.

Market Entry and Distribution

The move into Canada follows Tequila Partida's recent expansion into the Benelux region and reflects growing consumer demand within Canada for premium, authentic spirits. The brand’s distribution strategy leverages the hospitality and retail expertise of Breakthru Beverage Group to establish the portfolio across the British Columbia market.

This introduction aligns with broader international growth efforts for the brand, which maintains production in the Valley of Jalisco, Mexico.

Product Portfolio

The Canadian launch features several expressions from the Tequila Partida range, available through retail partnerships beginning 1 July 2026. The portfolio available in British Columbia includes:

• Familia Blanco

• Familia Reposado

• Familia Añejo

• Roble Fino Reposado

The Roble Fino range, which is finished in Scotch whisky casks, will be part of the initial market offering, alongside the established Familia collection.

Industry Engagement

To support the Canadian launch, Maestro Tequilero José Valdez will visit Vancouver for the brand’s first official Canadian tour. Valdez, who has been associated with the brand since its founding in 2005, will meet with trade partners and industry professionals to discuss the brand’s production philosophy and craftsmanship.

The brand has scheduled industry-focused events during the visit to demonstrate the versatility of the Tequila Partida portfolio, which includes the Familia and Roble Fino collections. These engagements aim to establish the brand's presence within the local hospitality and spirits sector as it commences its national rollout.