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The latest food and beverage industry news and trend analysis

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  • Page 23

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 23
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New Products

NutraBio Launches Protein Now Shot to Address Growing GLP-1 and Convenience Trends

NutraBio Labs has expanded into the ready-to-drink segment with the launch of Protein Now, a 21g of protein concentrated, shelf-stable protein shot designed to meet convenience and GLP-1 dietary demands.

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New Products

NO CAP! Soda Pop Partners with Sour Punch Candy for Better-for-You Soda Line

NO CAP! Soda Pop has secured a licensing agreement with Sour Punch to launch a range of candy-flavoured, better-for-you carbonated soft drinks.

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Soft drinks

Organic Drink Mix FAVE Secures $1M Seed Funding and National Sprouts Deal

Organic drink mix brand FAVE has secured a one million dollar seed funding round led by Supernatural Ventures to support its national launch at Sprouts Farmers Market.

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New Products

Joel Gott Wines Launches Canned Sauvignon Blanc Spritz with Electrolytes

Joel Gott Wines has expanded into the ready-to-drink canned wine segment with the launch of Sauvy B, a low-calorie Sauvignon Blanc spritz with added electrolytes.

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Alcohol

Fireball Launches Limited Edition Sneakers to Promote New Flexible Pouch Format

Fireball Cinnamon Whisky is expanding its lifestyle marketing and packaging portfolio with the dual launch of Fireball Sneaks and a highly portable, flexible Stash Flask.

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New Products

Silk Expands Plant-Based Portfolio with High Protein Yogurt and Shakes

Silk has expanded its plant-based protein portfolio with the launch of Silk Protein Yogurt and shelf-stable Silk Protein Shakes across US retail.

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New Products

Jones Soda Co. Launches Zero Sugar Lineup at Western Canada Club Stores

Jones Soda Co. has expanded its craft beverage portfolio in Canada with the launch of Jones Zero, a zero-sugar and zero-calorie range distributed through Western club stores.

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New Products

Dunkin Partners with Parke to Launch Co-Branded Beverage

Dunkin has announced a national collaboration with clothing brand Parke, launching a limited-edition beverage range, app-exclusive menu items, and co-branded apparel to capture summer consumer spend.

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