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Multinational beverage and bakery chain Dunkin has announced a national collaboration with lifestyle clothing brand Parke. Launching on 17 July 2026, the partnership introduces the co-branded Parke Daydream Refresher alongside a curated beverage portfolio available exclusively within the Dunkin' mobile app, a limited-edition apparel line, and promotional merchandise giveaways.

The collaboration represents a growing retail trend of food and beverage operators partnering with lifestyle and fashion brands to generate consumer touchpoints outside of traditional dining occasions.

At the centre of the partnership is the Parke Daydream Refresher, which will arrive at Dunkin' locations across the United States. Formulated for the summer season, the beverage features a triple-strawberry flavour profile, combining a strawberry dragonfruit base with an additional strawberry flavour shot and oatmilk, topped with a layer of pink strawberry cold foam.

To support the product launch and drive in-store traffic, participating Dunkin' locations will offer a limited-edition co-branded Parke Tumbler to consumers who purchase the signature beverage on launch day, while stocks last.

Beverage Portfolio

To increase digital loyalty engagement, Dunkin' is limiting access to a broader, summer-themed beverage range exclusively to members of its Dunkin' Rewards programme. The curated line features seven distinct beverage options designed around tropical, fruit-forward, and functional ingredient profiles:

☕ Blueberry Vanilla Protein Latte: An espresso-based latte made with protein milk, French vanilla swirl, and a blueberry flavour shot.

🍵 Strawberry Cloud Matcha: A combination of green tea matcha, whole milk, and vanilla flavour, topped with strawberry cold foam.

🔋 Splashberry Dunkin’ Zero: A zero-sugar energy beverage formulated with watermelon, lime, and blackberry flavours, finished with sparkling water.

🍍 Pink Pineapple Sparkling Refresher: A sparkling beverage featuring tropical pink pineapple flavours and carbonated water.

🍋 Strawberry Sparkling Limeade: A blend of classic limeade and strawberry flavour, topped with sparkling water.

🥭 Pink Mango Daydream Refresher: A tropical blend of mango and pineapple flavours combined with oatmilk and topped with strawberry cold foam.

🥥 Coconut Cloud Limeade: A combination of tart limeade and coconut flavours, finished with sweet cold foam.

This extensive app-only menu serves as a tactical tool to drive downloads, encourage repeat digital transactions, and gather consumer flavour preference data during the peak summer trading period.

Branding and Apparel Merchandising

In addition to the beverage offerings, the collaboration includes the Parke x Dunkin' Collection. This limited-edition apparel capsule features mockneck sweatshirts and accessories designed around Dunkin's signature corporate colour palette.

Leveraging apparel merchandise allows QSR brands to turn loyal customers into walking advertisements, expanding brand visibility far beyond the physical footprint of their retail stores.