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The latest food and beverage industry news and trend analysis

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  • Page 19

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 19
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New Products

Premier Protein Launches Whey Sparkling Protein Soda in US

Premier Protein has launched Sparkling Protein Soda, delivering 15g of whey protein isolate in a carbonated format across US retail channels.

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Energy Drinks

Monster Energy Launches Nitro Blue Flash Blueberry in UK

Coca-Cola Europacific Partners has expanded its Monster Additions line with Monster Nitro Blue Flash, a blueberry-flavoured energy drink rolling out across UK retail in August.

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New Products

Dose and Co Expands Portfolio with Ready-to-Drink Collagen Range

Dose & Co has expanded beyond powdered supplements with the launch of its first ready-to-drink sparkling collagen drinks range across Holland & Barrett in the UK.

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New Products

C4 Launches Caffeine-Free Carbonated Protein Drink

Nutrabolt brand C4 has launched C4 Sparkling Protein, a caffeine-free, carbonated ready-to-drink protein beverage delivering 20g of protein and zero sugar.

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Foodservice

KFC Canada Launches Kwench Beverage Brand

KFC Canada has launched Kwench, a dedicated speciality beverage brand rolling out across 600 locations backed by a $30 million investment from the business and its franchisees.

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New Products

7 Brew Launches Back-to-School Beverage Menu

7 Brew has launched its Back to Brew campaign across more than 800 US drive-thru stands, debuting five limited-time beverages and promotional sampling events.

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New Products

Califia Farms Launches Limited Edition Banana Crème Plant-Based Line

Califia Farms has expanded its plant-based portfolio with two limited-edition banana crème SKUs, combining real banana purée and oil-free formulations.

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New Products

Cheribundi Launches Tart Cherry Recovery and Sleep Shots

Cheribundi has expanded its functional nutrition portfolio with two-ounce Recovery and Sleep Shots, packing 60 Montmorency tart cherries per serving.

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