Coca-Cola Europacific Partners (CCEP) has announced the nationwide launch of Monster Nitro Blue Flash, adding a blueberry-flavoured SKU to its Monster Additions range across the United Kingdom.

Rolling out in early August 2026, the new product builds on the established Monster Nitro platform, which launched in August 2024 and has grown to a retail value of £8.7 million.

The launch arrives as the Monster Energy brand reaches a total value of more than £916 million in the UK market, with flavour innovation generating a major share of overall category growth across impulse and grocery channels.

Product Specifications

Monster Nitro Blue Flash combines the brand's core energy blend with a light blueberry flavour profile, packaged in single 500ml cans featuring electrifying blue graphics designed to maximise shelf visibility.

The launch expands CCEP's Monster Additions portfolio, which encompasses Reserve, Nitro, and special edition collaboration SKUs.

⚡ Monster Nitro Blue Flash: A 500ml single-can SKU pairing CCEP's core energy formula with a light blueberry flavour profile.

Retail and Distribution

To drive trial and support in-store merchandising, CCEP is making point-of-sale materials and digital marketing assets available to independent and convenience retailers via its MyCCEP.com portal.

Rob Yeomans, Vice-President of Commercial Development at Coca-Cola Europacific Partners GB, noted that flavour innovation remains a key driver of consumer engagement within the soft drinks sector. Yeomans highlighted that following the rollout of Monster Nitro Cosmic Peach, the addition of Nitro Blue Flash provides retailers with an extra flavour option to drive category velocity and repeat purchases.

The 500ml cans will begin appearing on store shelves nationwide from early August.