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The latest food and beverage industry news and trend analysis

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  • Page 14

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 14
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Alcohol

Sazerac Signs Agreement to Acquire UK Spirits Brand Au Vodka

Sazerac has signed an agreement to acquire UK-based vodka and ready-to-drink cocktail brand Au Vodka.

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New Products

Good Peels Enters RTD Category with Spiked Apple Refresher

Good Peels has launched a non-carbonated spiked apple refresher with 5% ABV and 10% real juice, targeting summer drinking occasions across US East Coast markets.

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Alcohol

Curry Smugglers Enters Craft Beer Category with Indian Lager

Curry Smugglers has entered the UK craft beer market with the launch of two Indian-inspired lagers, including a 4.2% ABV Basmati Rice Lager and a non-alcoholic Mango Mirchi variant.

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New Products

PepsiCo Philippines Launches Pepsi Extra Fizz

PepsiCo Philippines has launched Pepsi Extra Fizz across retail channels, supported by an integrated marketing campaign created by agency BBDO Guerrero.

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Alcohol

Asahi Beer USA Installs High Speed Bottling Line at Wisconsin Facility

Asahi Beer USA has installed a high-speed bottling line at its Octopi facility in Wisconsin as part of a $35 million expansion programme to localise production and boost co-manufacturing capacity.

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Coffee & Tea

Bulletproof Launches Lower Caffeine Mood Booster Mushroom Latte

Bulletproof has expanded its functional coffee portfolio with the launch of Mood Booster Mushroom Latte, combining Arabica coffee with functional mushrooms, ashwagandha, and MCT oil.

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Alcohol

James Watt Eyes Brewery Acquisition for Second Best Venture

BrewDog co-founder James Watt is evaluating three breweries for potential acquisition to support the launch and commercial scale of his new beer venture, Second Best.

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New Products

Yorkshire Tea Launches Fruit Herbal and Green Tea Infusions Range

Yorkshire Tea is diversifying its core portfolio with new fruit, herbal, and green tea lines as UK take-home sales of everyday black tea remain stagnant.

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