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The latest food and beverage industry news and trend analysis

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  • Page 12

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 12
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Coffee & Tea

Everyday Dose Expands and Appoints Kyle Thibaut as CEO

Functional coffee brand Everyday Dose has expanded its retail presence across 300 Sam's Club locations while appointing former tech executive Kyle Thibaut as Chief Executive Officer.

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Coffee & Tea

Hershey Partners with The Nitro Bar for Reese's Pumpkins Coffee Launch

The Hershey Company's Reese's brand has partnered with coffee chain The Nitro Bar to introduce the Reese's Pumpkins PB Whip Latte, expanding its Halloween confectionery into the autumn coffeehouse LTO category.

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New Products

BuzzBallz and Pop-Tarts Debut Limited Edition Cocktails in US

Sazerac-owned RTD brand BuzzBallz has collaborated with Pop-Tarts to launch two limited-edition 15% ABV cocktails inspired by Frosted S'mores and Frosted Brown Sugar Cinnamon.

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Coffee & Tea

Dutch Bros Launches 2026 Autumn Menu

Drive-thru coffee operator Dutch Bros has launched its 2026 autumn seasonal beverage menu, featuring returning favourites Caramel Pumpkin Brûlée and Cookie Butter alongside a new Autumn Berry energy drink.

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Soft drinks

CCEP Refreshes Coca-Cola Supercan Range with Premier League Loyalty Launch

CCEP has launched 'The Club' shopper loyalty platform and refreshed its 500ml Coca-Cola 'Supercan' range across UK retail to drive Premier League beverage sales.

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Coffee & Tea

Peet's Coffee Unveils Fall 2026 Menu with Protein Smoothies and Cold Brew Pass

Peet's Coffee has unveiled its 2026 autumn menu, introducing high-protein smoothies, energy drinks, and seasonal food alongside the return of its $30 Cold Brew Pass.

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Beverage

DASH Water and La Vieille Ferme Partner to Launch Rosé Spritz Kit

DASH Water has partnered with La Vieille Ferme to launch a limited-edition Rosé Spritz Kit, tapping into rising UK consumer demand for lower-ABV wine serves and mindful drinking rituals.

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New Products

FLRT Launches Apple Bottoms Up Zero Sugar Energy Drink for Fall

Zero-sugar energy drink brand FLRT has launched its first flavour innovation, Apple Bottoms Up, debuting via an exclusive Kroger preview before rolling out across US retail.

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