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The latest food and beverage industry news and trend analysis

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  • Page 11

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 11
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Alcohol

Chris Hemsworth Joins Archie Rose as Co-Owner Ahead of US Market Debut

Independent Australian distillery Archie Rose has named actor Chris Hemsworth as co-owner alongside founder Will Edwards, as the business prepares for its US market debut and global expansion.

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New Products

Saint James Launches Organic Yerba Mate Range

Saint James Iced Tea has entered the yerba mate category with the launch of an organic, low-sugar beverage line delivering 150mg of natural caffeine across 7,500 retail doors.

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Beverage

James Watt Unveils Fools Fix Detoxification Drink

Former BrewDog CEO James Watt has launched Fools Fix, a sparkling functional recovery drink designed to support rehydration, sleep, and nutrient replenishment after alcohol consumption.

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New Products

Khalifa Kush Partners with Scofflaw Brewing to Launch THC Beverages

Khalifa Kush has partnered with Scofflaw Brewing to enter the ready-to-drink category with its initial hemp-derived THC beverage, Khalifa Kush & Orange Juice.

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New Products

Suntory Launches -196 Limited Edition Kiwi Flavour

Suntory Co., Ltd. is expanding its RTD portfolio with the nationwide limited-edition launch of -196 Kiwi, a 5% ABV canned chuhai featuring kiwifruit sourced from Ehime Prefecture.

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New Products

SONIC Launches Banana Collection and Returns Banana Pudding Shake

SONIC Drive-In has launched a limited-time Banana Collection across its US network, introducing Banana Dirty Dr Pepper alongside the returning Banana Pudding Shake.

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New Products

Mountain Dew and Trolli Partner to Launch Mango Pineapple Punch

PepsiCo brand Mountain Dew has partnered with Trolli to launch Mountain Dew x Trolli Mango Pineapple Punch, combining tropical fruit and sweet-and-spicy flavour profiles across US retail and Pizza Hut.

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Beverage

Beyond Meat Launches Beyond Immerse Functional Drinks at Erewhon

Beyond Meat has expanded the physical retail footprint of its first functional beverage line, Beyond Immerse, launching across Erewhon stores in Southern California.

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