The latest food and beverage industry news and trend analysis

Europastry has reached an agreement to acquire Highland Baking Company, aiming to expand its North American market presence and production capabilities.

Shipley Donuts has introduced a limited-edition Patriotic Pack of yeast donuts decorated with seasonal colours, available at participating locations through 5 July.

Eggo has unveiled its new Eggo Zero range, offering frozen waffles with 0g of added sugar and high protein content, launching nationwide in July.

Paris Baguette North America has expanded its summer menu with a limited-edition patriotic product range and a co-branded Red Bull campaign celebrating the US semiquincentennial.

Bimbo Bakeries USA brands Entenmann's and Little Bites have introduced an eight-SKU line-up of limited-edition summer treats, targeting the seasonal and patriotic holiday trading windows.

Insomnia Cookies has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Supergirl-themed cookie range and custom packaging ahead of the film's theatrical debut.

Refrigerated dough brand Sweet Loren's has expanded its retail portfolio with a new line of ready-to-bake scones and oatmeal bars alongside a brand-wide packaging redesign.

Quick-service restaurant brand Krispy Kreme has expanded its seasonal menu with a line of fruit-forward doughnuts and limited-edition lemonade chillers for the summer trading window.