Contract and private-label baked snack manufacturer Legacy Bakehouse has named Tim Jax as its new Chief Executive Officer. The executive appointment follows a period of rapid operational growth for the company, including significant capacity expansion at its primary facility and multi-site real estate acquisitions across the United States.
Jax steps into the executive role as the business accelerates its manufacturing platform to serve consumer packaged goods (CPG) brands, private-label partners, and proprietary retail channels.
Leadership Experience
Jax joins Legacy Bakehouse following two and a half years as Chief Executive Officer of Crofter’s Organic, a prominent North American manufacturer of organic jams and fruit spreads. During his tenure at Crofter's, Jax oversaw volume growth across branded, private-label, and industrial channels, culminating in the sale of the business in December 2025.
With nearly two decades of senior management experience in the food manufacturing sector, Jax has held executive, marketing, and commercial innovation roles at several major CPG businesses, including Pretzels, Inc., TreeHouse Foods, and Conagra Brands. He also previously served on the Board of Directors for Legacy Bakehouse, providing direct familiarity with the company's operational infrastructure.
Brian Behm, Legacy Board Member and Managing Director at Benford Capital Partners, stated that Jax's track record in scaling innovative food companies and driving operational results will support the business during its current expansion phase.
Jax noted that the company's flexible baking and contract manufacturing capabilities serve as a key market differentiator, adding that his focus will remain on delivering expanded value for commercial partners.
Manufacturing Capacity
The leadership transition coincides with significant physical expansion across Legacy Bakehouse’s production network. Acquired by private equity firm Benford Capital Partners in 2023, the business has expanded its operational footprint through strategic asset purchases and capital investments:
Waukesha Facility Expansion: Substantial capital investment to expand overall output and automated packaging lines at the company's Wisconsin headquarters.
Cudahy Production Asset Purchase: Acquisition of the former operating assets of Angelic Bakehouse in Cudahy, Wisconsin, adding specialised bakery infrastructure to the regional footprint.
Classic Cookie Integration: Acquisition of Tennessee-based Classic Cookie in 2025, expanding the company's manufacturing reach into southern distribution corridors.
Across its three operational facilities in Wisconsin and Tennessee, Legacy Bakehouse now manages more than 130,000 square feet of commercial baking and packaging space.
Executive Structure
As part of the organisational update, Alain Vallet-Sandre, who led Legacy Bakehouse's operational restructuring over the past three years, will transition to the role of President. Vallet-Sandre will work alongside Jax to manage commercial execution, customer relationships, and long-term business strategy.
The company also expanded its executive finance division with the appointment of Lauren Davis as Chief Financial Officer in late 2025.
Together, the expanded executive team is focused on deploying automation, enhancing supply chain reliability, and positioning Legacy Bakehouse as a turnkey, single-source manufacturing partner capable of scaling alongside both emerging food brands and established national food corporations.
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