Bakery
January 15, 2026
Papa Johns Trials 'Protein Crust' Concept with Exclusive One-Day Drop in Atlanta
Papa Johns has announced a strategic foray into the functional food space, unveiling a limited-edition Protein Crust Pizza designed to align with the growing consumer demand for macronutrient-dense fast food options.
January 15, 2026
Cheez-It Enters Free-From Category with First-Ever Gluten-Free Cracker Launch
The flagship cracker brand Cheez-It® has announced a major strategic entry into the "free-from" snacking segment, unveiling Cheez-It Original Gluten Free crackers.
January 15, 2026
Krispy Kreme Partners with Perfect Ted for Limited-Edition 'Grab Your Greens' Matcha Range
Krispy Kreme UK & Ireland has announced a strategic partnership with matcha energy brand Perfect Ted, launching a limited-edition product lineup under the campaign banner 'Grab Your Greens'.
January 15, 2026
Vievé Expands Beyond Hydration with High-Fibre Protein Bar Range Targeting GLP-1 Users
Functional hydration specialist Vievé has announced a major strategic pivot, entering the healthy snacking market with the launch of a new range of high-protein, low-sugar bars.
January 14, 2026
Golf Host Hally Leadbetter Debuts 'Happy Golfer' Brand with Functional Energy Bites
The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.
January 14, 2026
Barilla Partners with Derek Hough for 'Training Timers' Campaign and Debuts 'Protein+ Stars'
Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers.
January 13, 2026
OREO and NHLPA Renew 'Stay Playful' Partnership with $400k Investment in Canadian Youth Hockey
Mondelez Canada Inc.'s OREO brand and the National Hockey League Players' Association (NHLPA) have announced the second year of their collaborative CSR initiative, the 'OREO Stay Playful For All' program.
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