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Bakery

Papa Johns Trials 'Protein Crust' Concept with Exclusive One-Day Drop in Atlanta

January 15, 2026

Papa Johns Trials 'Protein Crust' Concept with Exclusive One-Day Drop in Atlanta

Papa Johns has announced a strategic foray into the functional food space, unveiling a limited-edition Protein Crust Pizza designed to align with the growing consumer demand for macronutrient-dense fast food options.

Cheez-It Enters Free-From Category with First-Ever Gluten-Free Cracker Launch

January 15, 2026

Cheez-It Enters Free-From Category with First-Ever Gluten-Free Cracker Launch

The flagship cracker brand Cheez-It® has announced a major strategic entry into the "free-from" snacking segment, unveiling Cheez-It Original Gluten Free crackers.

Krispy Kreme Partners with Perfect Ted for Limited-Edition 'Grab Your Greens' Matcha Range

January 15, 2026

Krispy Kreme Partners with Perfect Ted for Limited-Edition 'Grab Your Greens' Matcha Range

Krispy Kreme UK & Ireland has announced a strategic partnership with matcha energy brand Perfect Ted, launching a limited-edition product lineup under the campaign banner 'Grab Your Greens'.

Vievé Expands Beyond Hydration with High-Fibre Protein Bar Range Targeting GLP-1 Users

January 15, 2026

Vievé Expands Beyond Hydration with High-Fibre Protein Bar Range Targeting GLP-1 Users

Functional hydration specialist Vievé has announced a major strategic pivot, entering the healthy snacking market with the launch of a new range of high-protein, low-sugar bars.

Golf Host Hally Leadbetter Debuts 'Happy Golfer' Brand with Functional Energy Bites

January 14, 2026

Golf Host Hally Leadbetter Debuts 'Happy Golfer' Brand with Functional Energy Bites

The launch aims to disrupt the golf snacking category, which has traditionally been dominated by high-sugar options or heavy meal replacements, by offering a "clean energy" solution packaged in a format native to the sport.

Barilla Partners with Derek Hough for 'Training Timers' Campaign and Debuts 'Protein+ Stars'

January 14, 2026

Barilla Partners with Derek Hough for 'Training Timers' Campaign and Debuts 'Protein+ Stars'

Global pasta leader Barilla® has announced a strategic marketing activation for the New Year, partnering with Emmy® Award–winning choreographer Derek Hough to launch Barilla Protein+ Training Timers.

OREO and NHLPA Renew 'Stay Playful' Partnership with $400k Investment in Canadian Youth Hockey

January 13, 2026

OREO and NHLPA Renew 'Stay Playful' Partnership with $400k Investment in Canadian Youth Hockey

Mondelez Canada Inc.'s OREO brand and the National Hockey League Players' Association (NHLPA) have announced the second year of their collaborative CSR initiative, the 'OREO Stay Playful For All' program.

Pladis Adds Trending 'Golden Cinnamon' Flavour to McVitie’s Light Range

January 11, 2026

Pladis Adds Trending 'Golden Cinnamon' Flavour to McVitie’s Light Range

The launch is designed to capitalise on the growing consumer appetite for warming spice profiles, while reinforcing the brand's position in the reduced-sugar segment.

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