The latest food and beverage industry news and trend analysis

Crosta Mollica has launched a major range expansion across Tesco, Sainsbury’s, and Ocado, introducing white pizza bases and pinsa bread to capitalise on its 48% year-on-year growth.

UK manufacturer BakeAway has launched Doh, a new ready-to-bake cookie dough brand designed to capture the premium home-baking market through highly versatile formats and a playful brand identity.

Krispy Kreme, Inc. enters the Netherlands market through an agreement with Jafa Holding BV, planning 30 locations over the next five years as part of its global capital-light expansion strategy.

Barilla, the Official Pasta Partner of Formula 1®, is capitalising on the global surge in F1 viewership by launching "Barilla Racing Wheels," a special-edition pasta shape designed to merge high-performance sports licensing with the traditional "Domenica Italiana" (Italian Sunday) meal occasion.

Pillsbury Funfetti is expanding its market-leading baking portfolio with the Pink, Blue & Purple Swirl Cake Mix. By utilising a dual-pouch system that creates a professional-grade tri-colour effect without specialised tools, the Hometown Food Company brand is targeting the "visual indulgence" trend and lowering the barrier to entry for high-impact home celebrations.

Rice Krispies Treats® is expanding its snack bar portfolio with "Confetti Cake," a flavour innovation specifically engineered to capitalise on the "small wins" cultural phenomenon. This movement saw a 43% increase in social video engagement last year.

Little Debbie, the top-selling snack cake brand in the United States, is expanding its breakfast and snack portfolio with Chocolate Old Fashioned Doughnuts. Following the record-breaking 2025 launch of its original variety, the brand is utilising a dual-format strategy, Big Pack cartons for grocery and 3 oz. single-serves for convenience, to capture the rising demand for "bakery-style" nostalgic snacks.

DPC Dash Ltd continues to dominate the Chinese pizza market in Q1 2026, breaking global sales records and expanding its store footprint to 1,462 locations under its proven 4D strategic framework.