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Baked by Melissa has announced its commercial entry into the ambient home baking category, launching an exclusive line of branded baking kits and specialised bakeware with US mass merchandiser Target.
Available on Target.com and rolling into physical Target stores nationwide from 1 November 2026 for a limited seasonal window, the collection marks the brand's inaugural venture into retail packaged goods and kitchenware. The product range encompasses three bite-size cupcake baking kits priced at $8.99, custom-calibrated foil liners at $3.00, and proprietary silicone baking pans retailing at $12.99 and $25.99.
The platform extension bridges the bakery's brick-and-mortar storefront equity and founder Melissa Ben-Ishay's six-million-strong social media following with high-volume retail distribution, capturing fourth-quarter family baking and holiday entertaining occasions.
"We started Baked by Melissa because I believe in the power of small things to create big joy," said Melissa Ben-Ishay, President and Co-Founder of Baked by Melissa. "For years, our team has crafted every cupcake by hand to make life sweeter one bite at a time. Now, everyone can make that magic at home for the first time. So many families turn to Target for their holiday shopping, and this season, they can bring home a new bite-size holiday tradition."
Products and Formulations
The debut retail assortment pairs ambient baking mixes with custom kitchen hardware designed specifically to replicate the brand's signature miniature dimensions:
Bite-Size Cupcake Kits ($8.99)
Each complete kit contains cake mix, icing mix, decorative toppings, and pastry piping bags, requiring consumers to supply only butter, water, and an egg:
🎄 Christmas Tie-Dye: Reinterprets the brand's foundational tie-dye recipe into seasonal red and green hues, combining vanilla cake mix, vanilla icing mix, concentrated colour tints, and a holiday sprinkle blend.
☕ Marshmallow Hot Cocoa: Formulates chocolate cake mix with rich hot cocoa icing mix and miniature marshmallow inclusions, translating a core seasonal bakery favourite into home ovens.
🧁 Red Velvet: Adapts one of the brand's top-selling "Original Great" flavours, pairing red velvet cake mix with creamy cream cheese icing mix and sparkling red decorative sugar.
Specialised Bakeware and Accessories
Because standard retail cupcake trays and paper liners are too large for the brand's proprietary format, Baked by Melissa developed dedicated hardware to ensure consistent baking performance:
🧁 Bite-Size Cupcake Liners ($3.00): Packs of 50 custom foil liners measuring 2.17 inches in diameter, sized specifically to fit the brand's miniature wells.
🍳 Silicone Bite-Size Cupcake Pan ($12.99): A 42-well food-grade silicone baking pan reinforced with an integrated metal frame, engineered for use with or without liners, dishwasher-safe, and heat-resistant up to 400°F (approx. 204°C).
📦 Two-Piece Silicone Pan Set ($25.99): An online-exclusive bundle containing two 42-well silicone pans for high-volume domestic batch baking.
The complete Baked by Melissa collection is available now on Target.com and across Target stores nationwide while seasonal allocations last.
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