Alcohol
January 7, 2026
Suntory Global Spirits Names Davin Nugent President of Global RTD to Drive Premium Strategy
Nugent will report directly to President & CEO Greg Hughes, taking the helm of a division that includes high-growth brands such as On The Rocks™ Premium Cocktails and -196™.
January 6, 2026
O’Neill Vintners & Distillers Debuts 'FitVine Free': A Functional, Verjus-Based Non-Alcoholic Wine
O’Neill Vintners & Distillers has announced a significant innovation within the "better-for-you" alcohol category, launching FitVine Free under its popular FitVine Wine brand.
January 6, 2026
Anheuser-Busch Expands Michelob ULTRA Zero Portfolio with 'Lime' Variant Following Record 2025
The launch is timed to coincide with the "Dry January" window, offering a flavour-forward alternative for consumers moderating their alcohol intake.
January 5, 2026
Upstate Elevator Enters Zero-Proof Spirit Market with 'Añejo Lime' THC Launch
Vermont-based cannabinoid beverage specialist Upstate Elevator has announced its entry into the alternative spirits category with the debut of its Añejo Lime THC Spirit.
January 4, 2026
SunBuzz Enters Alcohol-Alternative Market with Premium Hemp-Derived THC Cocktail Line
New entrant SunBuzz has officially launched into the rapidly expanding alcohol-alternatives sector, introducing a line of premium, ready-to-serve cocktails infused with hemp-derived THC.
December 26, 2025
AB InBev to Consolidate US Footprint: Closing Two Breweries and Divesting Newark Site
The strategic consolidation involves the closure of two breweries and the sale of a third, a move designed to concentrate resources on its remaining operational hubs.
December 11, 2025
BrewDog Enters Functional Beverage Space with Launch of 'Mello' Alcohol-Free Range
Scottish brewer BrewDog is expanding the boundaries of its alcohol-free (AF) portfolio with the launch of "Mello," a new functional beer range designed to bridge the gap between social drinking and wellness supplementation.
December 10, 2025
Rhinestone Secures First Major Retail Listing with Sprouts Farmers Market for Dry January
Arizona-based alcohol-free beer brand Rhinestone has announced a significant retail milestone, securing its first major off-premise listing through a partnership with health-focused grocer Sprouts Farmers Market.
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