The latest food and beverage industry news and trend analysis

Molson Coors expands its Rekorderlig portfolio with a tropical pineapple and kiwi flavour to capture growth in the premium fruit cider segment and attract new category shoppers.

Southern Glazer’s Wine & Spirits expands its distribution agreement with Pernod Ricard USA to include Texas, Louisiana, and Oklahoma, bringing the total partnership to 37 states.

Athletic Brewing Company has partnered with Arsenal to launch "Clock End," a limited-edition non-alcoholic red ale exclusive to the UK market and Emirates Stadium.

Casamigos enters the high-growth pre-mixed cocktail category with new margarita offerings and a celebrity-led marketing campaign as the Official Tequila Supporter of the FIFA World Cup 2026.

Molson Coors Beverage Company has appointed industry veteran Will Meijer as President of Canada Sales to drive market share and execute the company’s Horizon 2030 long-range strategy.

Cooper & Thief Cellarmasters has collaborated with Larceny Bourbon to launch a limited-edition Napa Valley Red Blend finished in wheated bourbon barrels, targeting the growing "Wine for the Whiskey Lover" segment.

El Mayor Tequila introduces 375mL sizes of its Blanco and Reposado expressions to meet rising consumer demand for smaller, trial-friendly spirit formats and versatile at-home mixing.

Bardstown Bourbon Company expands its Distillery Reserve series with Cascadia, a limited bourbon finished in rare Garryana oak barrels from the Pacific Northwest.