The latest food and beverage industry news and trend analysis

Bacardi-owned super-premium vodka leader GREY GOOSE has announced its most significant flavour expansion in ten years, introducing GREY GOOSE Berry Rouge.

The design project, initially exploring deep market research with national agencies, was ultimately executed in-house under the oversight of Design Director Ron Jasin. The labels are being produced by international premium spirits specialist Eurostampa.

Coinciding with the spirit launch, Malibu has partnered with Dole to release a new line of canned cocktails. The Malibu & Dole Ready-to-Drink Cocktails aim to capitalise on the mix of the spirit with pineapple juice.

Ready-to-drink (RTD) cocktail brand BuzzBallz has announced a high-visibility marketing stunt for the Valentine's Day window, auctioning a 9-carat pink diamond engagement ring to celebrate the launch of its newest flavour profile, Pink Lemonsqueezy.

Whirlwined has announced the launch of a category-defining beverage innovation, introducing what it claims to be the world's first non-alcoholic, hemp-derived Delta-9 THC-infused wine.

The collaboration will integrate the entire Commerce7 winery portfolio—comprising hundreds of premium brands—into the DRINKS Anywhere supplier network.

Luxury tequila brand Chrome Horse Society has officially announced its market entry into Colorado, executing a strategic launch event during Aspen Gay Ski Week.

Veteran-founded importer SPYRT Worldwide has unveiled one of the most distinct packaging concepts to hit the spirits market this year: the Ukrainian Spirit Limited Howitzer Edition.