The latest food and beverage industry news and trend analysis

Red Tree Beverages has launched Fresca Hard, a 4.6% ABV flavoured malt beverage targeting the post-game occasion. With zero sugar and 99 calories, it disrupts the active lifestyle RTD market.

Green River Distilling Co. is launching a product into the sweetened liqueur category, 92-proof Honey Finished Bourbon, utilising an "in-barrel" finishing process with 100% natural honey to deliver structural depth without artificial additives.

Jägermeister has launched Jägermeister Orange to target the "golden hour" and daytime socialising occasions. Utilising oils from three Sicilian oranges per bottle and a 33% ABV.

Athletic Brewing’s collaboration with the PLL leverages athlete co-creation to deepen category leadership and target high-affinity sports communities during the summer season.

The Junior’s and Other Half partnership marks a high-equity brand extension for the 75-year-old bakery, utilising cult craft beer channels to transition legendary NYC desserts into the alcohol sector.

Carlsberg Group has invested 12 million euros in a new canning line at its Lviv brewery in Ukraine, boosting productivity by 38% and reinforcing its long-term economic commitment to the region.

Keystone Light has announced the debut of Keystone Light Apple, branded as "Kapple." Launching in time for the Memorial Day holiday, the product is engineered to serve as a primary volume driver for the Molson Coors value portfolio.

Heineken enters the functional beer category with Outdoor Brewing Co, an alcohol-free lager fortified with electrolytes and magnesium for post-activity recovery.