The latest food and beverage industry news and trend analysis

General Mills, ADM and Walmart have launched a collaborative initiative targeting 40,000 wheat acres in the US Midwest to scale regenerative agriculture practices.

McCain Foods has launched a grower pilot programme in partnership with Ceres AI, aiming to improve field-level visibility and decision-making across its North American potato supply network.

Bakery and sweet goods ingredient supplier Puratos USA has enrolled 30% of its wheat flour volumes into mass balance regenerative agriculture programmes to support its 2030 sustainability targets.

Indoor leafy greens grower Hippo Harvest has secured a $30 million Series C funding round led by Cox Farms to expand its robotic greenhouse operations and scale organic spinach production.

The Global Seafood Alliance and Great British Chefs have launched a campaign to increase awareness of the BAP label among professional chefs and consumers through educational content and recipes.

PepsiCo has updated its progress on 2030 Positive Agriculture goals, reporting 4.7 million acres under regenerative practices and 70% sustainable sourcing for key ingredients.

Syngenta Group China has partnered with McDonald’s and McCain to develop a resilient and sustainable potato supply chain in China through the application of science-based farming technologies.

Suntory Beverage and Food GBI has announced a 14.5 million pound investment in a Herefordshire blackcurrant processing facility to enhance supply chain resilience.