Craft beverage brand Jones Soda has renewed its partnership with Crayola to launch a limited-edition six-pack of themed sodas as part of its 30th. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Craft beverage brand Jones Soda Co. has announced the return of its collaboration with Crayola, launching a limited-edition Crayola x Jones Soda six-pack during the summer back-to-school season. The campaign is a key component of Jones Soda's 30th anniversary, dubbed the "Dirty 30" celebration, which marks three decades of brand operations since its founding in 1996. The collaboration highlights the company's current commercial strategy of building brand momentum through selective partnerships with high-recognition heritage brands. The renewed collaboration features a refreshed design and a revised colour palette intended to align closely with Jones Soda's vibrant aesthetic, whilst leveraging Crayola's multigenerational appeal. Scott Harvey, Chief Executive Officer of Jones Soda Co., stated that the collaboration represents an authentic partnership capable of creating meaningful brand momentum. Harvey noted that Crayola's focus on creativity and colour makes the brand a natural fit for Jones Soda's anniversary-year strategy. The seasonal launch is timed to support retail visibility and digital consumer demand during a high-traffic shopping window, using the back-to-school period to drive volume across both physical retail and e-commerce platforms. Flavours and Portfolio The limited-edition six-pack features six distinct flavours, each directly inspired by an iconic Crayola colour. The lineup introduces a brand-new flavour to the Jones Soda portfolio alongside established varieties: 🥊 Fruit Punch Soda inspired by Razzmatazz ( brand-new flavour ) 🍊 Orange and Cream Soda inspired by Sunset Orange 🍍 Pineapple Cream Soda inspired by Dandelion 🍏 Green Apple Soda inspired by Granny Smith Apple 🫐 Berry Lemonade Soda inspired by Robin's Egg Blue 🌹 Fufu Berry Soda inspired by Razzle Dazzle Rose Where To Buy? The co-branded product is being distributed through a dual-channel retail model to maximise market coverage: Physical Retail Channels: Standard retail boxes will contain six co-branded bottles housed within a collectable Crayola x Jones Soda presentation box. Direct-to-Consumer Platform: Online orders placed via the brand's e-commerce site will include the themed six-pack box, accompanied by four custom colouring pages and an eight-pack of Crayola crayons. Anna Roca, Head of Global Partnerships at Crayola, commented that the partnership aims to inspire creativity across generations, delivering a multi-sensory retail experience that encourages consumer interaction. The Crayola x Jones Soda six-pack will remain available for a limited period during the back-to-school shopping window while supplies last. Jones Soda Partners with Crayola for Limited-Edition Anniversary Launch July 14, 2026 New Products Caliwater Debuts Dragon Fruit Flavour with Benson Boone Collaboration New Products Pepsi Debuts Limited-Edition Vanilla & Cream Flavour Soft drinks Justin Timberlake and Jessica Biel Join PRODA Protein Soda as Co-Founders New Products PepsiCo Unveils 2026 Halloween Lineup across Snacks and Beverages New Products Soft drinks Beverage Business & Finance Related news

Heineken UK has expanded its packaged cider portfolio with the introduction of a new limited-edition variant, Old Mout Cider Spiced Clementine & Cranberry. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Alcohol Heineken The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Heineken UK has expanded its premium packaged cider portfolio with the introduction of a new limited-edition variant under its Old Mout Cider brand: Old Mout Cider Spiced Clementine & Cranberry. Formulated at 4% ABV, the winter seasonal release is engineered to sustain category sales velocity across the off-trade as cider consumption transitions into the autumn and winter trading periods. The launch aims to capitalise on consumer appetite for seasonal flavour profiles, providing grocery and convenience retailers with an incremental trade-up option during peak festive purchasing periods. Packaging Formats and Distribution Timelines The limited-time offering will begin rolling out across UK retail channels from 7 September 2026 and will remain in market through February 2027 to cover the complete autumn, winter, and post-holiday trading cycle. Heineken UK is introducing the SKU across two core multi-pack configurations to cater to different basket sizes and shopper missions: 🥫 Multipack Cans: 10 x 330ml format designed for convenience, sharing, and home entertaining 🍾 Multipack Bottles: 12 x 500ml glass bottle format tailored for premium grocery display and planned social occasions ❄️ Seasonal Flavour Profile: Blend of spiced citrus clementine and tart cranberry notes developed specifically for winter drinking occasions ⏳ Retail Window: Available from 7 September 2026 to February 2027 Digital and Influencer Marketing To drive awareness, footfall, and rate of sale throughout the launch window, Old Mout Cider Spiced Clementine & Cranberry will receive extensive marketing support from September through December 2026. The consumer-facing campaign will focus heavily on paid social media and creator partnerships across Meta platforms and TikTok, targeting legal-drinking-age Gen Z and Millennial demographics. The digital-first media strategy is structured to build seasonal relevance, stimulate impulse purchases, and position flavoured cider as a credible autumn and winter beverage choice. Heineken UK Launches Old Mout Spiced Clementine and Cranberry Cider August 27, 2026 New Products Kopparberg Launches Clear Fruit Cider Range in UK New Products Asda Launches Asquith 1965 Craft Beer Range in Partnership with Independent Breweries New Products Blake's Hard Cider Expands American Series with Hazy Dry Cider Confectionery HI-CHEW Brings Back Halloween Mystery Mix with New Hidden Flavour Alcohol Beverage New Products Related news

Egglife Foods has expanded its refrigerated egg white wrap portfolio with the launch of its Chocolate variant, delivering 11g of protein and zero sugar. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Chicago-headquartered food manufacturer Egglife Foods, Inc. has announced the expansion of its refrigerated egg white wrap lineup with the launch of its newest flavour, Chocolate. The new product is currently entering retail distribution in the United States, securing an exclusive nationwide listing with mass merchandiser Target. The product rollout represents a category expansion for the company, which specialises in utilising egg whites rather than flour to manufacture alternative wraps. By introducing a chocolate variant, the brand aims to build on the commercial momentum of its existing sweet-profile wraps, capturing incremental sales within the refrigerated dairy, alternative bakery, and functional snack aisles. Sweet Category Expansion and Market Momentum The decision to expand Egglife's sweet product offerings follows strong retail performance metrics for its original sweet-profile wrap. The company's Sweet Cinnamon variant was recently named a winner in the Good Housekeeping 2026 Snack Awards, validating the consumer transition toward high-protein, flour-free alternatives in traditional baking categories. By scaling its dessert-inspired formulations, Egglife Foods is positioning its portfolio to capture daytime snacking, breakfast, and post-workout consumption occasions. This allows grocery partners to drive higher transaction values by merchandising alternative wraps alongside traditional refrigerated staples. Technical Formulation and Nutrition To align with clean-label standards and meet the dietary requirements of health-conscious shoppers, the new wraps are manufactured using a simplified ingredient deck. The formulation utilises liquid egg whites and real cocoa, replacing artificial sweeteners with natural monk fruit extract to achieve a sweet taste profile without adding carbohydrates. The technical and nutritional specifications of the sweet portfolio include: Protein Density – Each serving delivers 11 grams of highly bioavailable protein derived from egg whites. Caloric Control – Formulated to contain 60 calories per wrap, providing a portion-controlled option for health-conscious shoppers. Macro Balance – Contains zero grams of sugar and zero grams of trans fats, appealing to consumers managing metabolic health or following ketogenic and low-carb diets. The brand's sweet functional portfolio now comprises two distinct, dessert-inspired configurations: 🍫 Chocolate – A rich cocoa-infused wrap naturally sweetened with monk fruit. 🍂 Sweet Cinnamon – An award-winning wrap seasoned with warm cinnamon and sweet notes. Both products are manufactured to be naturally gluten-free and dairy-free, catering to consumers managing dietary exclusions. Retail Distribution Egglife Foods is leveraging its established relationship with Target to execute a highly targeted retail rollout for the summer trading window. The Chocolate egg white wraps have entered physical Target locations nationwide, positioned within the refrigerated section adjacent to shell eggs. This merchandising placement is designed to catch the attention of high-frequency grocery shoppers seeking functional meal-prep ingredients. The brand continues to focus its product development on using simple, egg-based structures to replace conventional grain-based foods, driving volume growth for retail partners in the competitive functional foods segment. Egglife Foods Launches Chocolate Egg White Wraps Exclusively at Target June 17, 2026 Business & Finance Panzani and Cerealis Enter Exclusive Talks to Form €1bn Food Group Business & Finance B&G Foods Sells B&M and Joan of Arc Brands to McCall Farms New Products Heinz Launches Six Ready-to-Eat Soup Collection in Canada New Products California Pizza Kitchen Partners with FiveStar for 2027 Salad Line New Products Health & Nutrition Food Related news

Bolthouse Fresh Foods expands its value-added portfolio with the launch of seasoned Carrot Fries, targeting incremental growth in the produce department. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Bolthouse Fresh Foods is aiming to revitalise the carrot category with the nationwide rollout of Bolthouse Fresh® Carrot Fries. This value-added product is designed to transition one of the industry's most stable commodities into the high-growth "convenient comfort food" segment. The launch represents a strategic move to capture modern meal occasions while providing retailers with new merchandising opportunities within the value-added vegetable section. Product Specifications The new Carrot Fries are available in three distinct flavour profiles: Classic Sea Salt Rockin' Ranch Spicy Chipotle Each variety is cut from real carrots and pre-seasoned, catering to the increasing consumer demand for "ready-to-cook" solutions. Optimized for air fryers and ovens, the product targets the weeknight meal and appetizer segments, offering a nutrient-dense alternative to traditional potato-based fries. Driving Category Incremental Sales As retailers look for ways to expand usage occasions for staples, Bolthouse Fresh Foods is positioning Carrot Fries as a driver for incremental sales. By leveraging the familiarity of the fry format, the company aims to move carrots beyond their traditional role as a raw snack or ingredient and into the center of the plate as a primary side dish. "Carrots are one of the most versatile vegetables in the produce department, and Carrot Fries offer a new way for shoppers to enjoy them," said Melissa Oliver, SVP of Sales and Marketing at Bolthouse Fresh Foods. Oliver emphasized that the format aligns with contemporary cooking habits, specifically the rise of air frying. Retail Merchandising and Visibility To maximize the impact of the launch, Bolthouse Fresh Foods is recommending flexible merchandising strategies. Beyond the traditional carrot set, the company suggests placement within the value-added vegetable section to highlight the product’s convenience. Retailers are also encouraged to explore cross-merchandising opportunities, pairing the fries with proteins or dips to inspire full-meal solutions. This approach is designed to encourage trial among shoppers seeking quick, vegetable-forward meal components. Bolthouse Fresh® Carrot Fries are rolling out to retailers nationwide starting this month, marking a significant step in the company’s ongoing focus on category innovation. Bolthouse Fresh Foods Introduces Seasoned Carrot Fries to Produce Aisle March 16, 2026 Business & Finance Panzani and Cerealis Enter Exclusive Talks to Form €1bn Food Group Business & Finance B&G Foods Sells B&M and Joan of Arc Brands to McCall Farms New Products Heinz Launches Six Ready-to-Eat Soup Collection in Canada New Products California Pizza Kitchen Partners with FiveStar for 2027 Salad Line Food New Products Related news

Southern Co-op has formally dismissed an alternative partnership approach from independent society OurCoop, reaffirming its commitment to a proposed merger with the national Co-op Group to prevent administration and secure its retail estate. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Southern Co-op has rejected an alternative partnership approach from OurCoop, the United Kingdom's largest independent co-operative society. The dismissal comes as Southern Co-op management aggressively pushes for member approval of a landmark merger with the national Co-op Group, warning that the society faces imminent insolvency if the primary deal collapses. The latest development highlights the intense period of consolidation currently taking place within the UK's 182-year-old co-operative retail movement, driven by severe macroeconomic pressures, rising operational costs, and shifting consumer behaviour. Rejection of the Alternative Partnership Approach The alternative bid from OurCoop, an entity formed in January 2026 through the merger of Central Co-op, Midcounties Co-operative, and Chelmsford Star, was positioned as a way to keep Southern Co-op within the independent society network. OurCoop leadership, including President Elaine Dean and CEO Debbie Robinson, made the initial approach via a formal letter to Southern Co-op Chair Janet Paraskeva on 20 April. The approach appeared to offer an alternative structural lifeline to the proposed takeover by the much larger Co-op Group. However, the board at Southern Co-op ultimately dismissed the offer, stating that the proposed transfer of engagements to the Co-op Group remains the only viable path forward for the society's survival. Insolvency Warnings Drive Consolidation Strategy The rejection of OurCoop underscores the severity of the financial situation at Southern Co-op. The society's leadership has been highly vocal regarding the consequences of a failed vote, issuing stark warnings to its 300,000 members. According to internal communications, if the merger with the Co-op Group does not go ahead, the most likely outcome is that Southern Co-op will enter insolvency through administration. Management stressed that this scenario would put thousands of jobs at risk, lead to the permanent loss of stores, and negatively impact local suppliers who rely on the regional network. By joining forces with the seven million-strong Co-op Group, Southern Co-op aims to leverage the national parent's massive scale and robust supply chain to stabilise its 300-site estate, which spans food retail, funeral care, and franchised Starbucks locations. Member Voting and Market Outlook The proposed integration into the Co-op Group requires approval from Southern Co-op members via a Special Resolution. Members are scheduled to vote at a Special General Meeting on 6 May 2026, where a two-thirds majority is required. A subsequent confirmatory vote requiring a simple majority is scheduled for 21 May. Should the approvals be granted, the official transfer of engagements is expected to take place in the third quarter of 2026 🤝. Following completion, both organisations are expected to operate independently for a transitional period while the deal is reviewed by the Competition and Markets Authority (CMA). As the retail landscape becomes increasingly difficult for mid-sized operators, the battle over Southern Co-op's future serves as a critical indicator of the wider trajectory of the UK convenience sector, where scale and balance sheet resilience are proving necessary for long-term survival. Southern Co-op Dismisses OurCoop Partnership Bid Ahead of Landmark Merger May 2, 2026 Retail Co-op Merges Franchise and Wholesale Divisions Retail Sainsbury's and Morrisons Held Talks over UK Supermarket Merger New Products Tesco Launches 2026 Christmas Festive Food Range New Products Asda Launches Asquith 1965 Craft Beer Range in Partnership with Independent Breweries Retail Business & Finance Related news

Exploring a critical shift in the coffee industry: the move from "sustainable" preservation to "regenerative" restoration. The global coffee industry could be facing a "code red" moment. Trend Could Regenerative Agriculture Be Coffee’s Critical Pivot in 2026 The global coffee industry is currently facing a "code red" moment. For decades, the industry buzzword was sustainability —the idea of maintaining the status quo and doing no further harm. But as we move through 2025, a new, more aggressive paradigm has emerged as the dominant trend: Regenerative Agriculture . December 16, 2025 Go Related News Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Facing a confluence of climate-induced supply shortages in Brazil and Vietnam, and looming regulatory pressures like the EU Deforestation Regulation (EUDR), the industry is realising that sustaining the current environment is no longer enough. The land must be repaired . From "Do No Harm" to "Heal the Land" Regenerative agriculture is not a single certification but a holistic farming philosophy. Unlike conventional monoculture (where coffee is grown in tight rows under full sun, stripping the soil of nutrients), regenerative farming mimics natural forests. Key practices include: Agroforestry: Planting coffee shrubs under a canopy of native trees (shade-grown), which protects the coffee from heat stress and provides habitat for birds. Cover Cropping: Planting secondary crops (like beans or nitrogen-fixing legumes) between coffee rows to prevent soil erosion and naturally fertilise the ground. Minimal Soil Disturbance: Reducing tilling to keep the soil microbiome intact, allowing it to sequester more carbon. While these methods are often ancestral practices for indigenous farmers, they are being codified and capitalised on by the global market in 2025 as a hedge against climate risk. A Market in Rapid Transition The shift toward regenerative coffee is not just ethical; it is economically driven. Data from late 2024 and early 2025 highlights a sharp spike in demand and investment. Explosive Growth in Demand: In high-value markets like the UK, sales of regenerative coffee nearly tripled entering 2025. High-end buyers are pre-ordering harvests years in advance to secure supply, driven by a fear of future shortages. Corporate Commitments: Major players are moving the needle. Nestlé has committed to sourcing 50% of its key ingredients , including coffee, from regenerative farms by 2030. This creates a massive downstream pressure on supply chains to adapt. Consumer Willingness to Pay: Research indicates a "green premium" is viable. Analysis suggests that while price sensitivity remains high due to inflation, a specific segment of ethical consumers is willing to pay 20% more for coffee with verified regenerative claims, viewing it as a "climate investment." Analyst Insight: "The volatility in Arabica prices, which breached $4.00/lb in recent futures markets, is a wake-up call. Roasters are realizing that if they don't invest in the soil health of their farmers today, there will be no quality coffee to roast in 2030." - Feasibility Study Consultants Regulation and The Traceability Imperative A major external force accelerating this trend is the European Union Deforestation Regulation (EUDR) . Although full implementation for smaller businesses has faced delays into 2026, the writing is on the wall. The regulation requires that every bean entering the EU must be traceable to a plot of land that has not been deforested since 2020. This regulatory hurdle is inadvertently boosting regenerative agriculture. To prove a farm isn't causing deforestation, exporters must map farms via satellite. Once a farm is mapped and monitored, it becomes easier to layer on regenerative metrics—such as canopy cover and soil organic carbon levels—validating the quality of the farming to buyers. The "Greenwashing" Risk vs. Smallholder Reality While the trend is promising, it carries significant risks of inequality. 1. The Certification Gap Transitioning to regenerative agriculture takes time (often 3-5 years) and usually results in an initial drop in yield before the soil recovers and productivity rebounds. Large estate farms in Brazil can afford this "investment dip." However, the world’s 12.5 million smallholder farmers—who produce 60% of the world's coffee—often operate on razor-thin margins. Without financial support or "transition premiums" from roasters, they cannot afford to change their methods. 2. Co-opting Indigenous Knowledge Critics argue that "regenerative" is simply a rebranding of traditional farming techniques that indigenous communities have used for centuries. As corporations adopt these labels, there is a risk that the original stewards of the land will be sidelined by expensive new certifications they cannot afford to buy, even if their farming is already regenerative. Flavour as the Final Argument Ultimately, the success of this trend relies on the cup quality. Fortunately for proponents, the science supports the flavour. Regenerative practices, specifically shade-growing, slow down the maturation of the coffee cherry. This slower development allows more complex sugars and acids to develop in the bean, leading to a cup profile that is denser, sweeter, and more complex. In 2025, we are seeing the rise of "Eco-Sensory" marketing , where roasters explicitly link the soil health to the flavour notes. Instead of just "Notes of blueberry and jasmine," you might see: "Grown in living soil for enhanced sweetness and complexity." Regenerative agriculture in the coffee sector is moving from a niche experiment to an industrial imperative. It is the industry's best mechanism to secure its future supply against climate change while meeting new regulatory demands. The challenge for the remainder of the decade will be ensuring that the costs of this transition are shared by the wealthy consumer end of the chain, rather than falling solely on the shoulders of the farmers. Overview

Pilgrim’s Europe has launched a £350k Pork Centre of Excellence at its Bromborough site to accelerate innovation in the BBQ and ready-to-cook categories through enhanced customer collaboration. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Pilgrim’s Europe has announced the opening of a new Pork Centre of Excellence at its Bromborough facility in the UK. Supported by a £350,000 investment, the site is designed to accelerate product development and strengthen the company’s innovation pipeline across its pork division. The facility serves as a dedicated hub for creating high-quality pork products, integrating modern development infrastructure with specialist culinary equipment. This investment aligns with the company’s broader strategy to establish specialised centres of excellence across its European business units. Advanced Culinary Infrastructure The Bromborough site features a modern development kitchen equipped to handle efficient product prototyping. To support specific market trends, the facility includes specialised hardware such as an indoor charcoal barbecue for the development of authentic grilled ranges. Additionally, the centre houses a dry ageing unit. This addition is intended to support upcoming innovation within the premium pork category, allowing the technical teams to explore traditional processing methods for modern retail and foodservice applications. Collaborative Development and Market Alignment A central component of the new facility is a dedicated customer panelling space. This area allows Pilgrim’s Europe to host retail and foodservice partners for tastings, innovation workshops, and collaborative sessions. By involving customers earlier in the development cycle, the company aims to move ideas from concept to final product more efficiently. This collaborative approach is intended to ensure that new launches accurately meet shifting consumer expectations and market demands. Focus on High-Growth Segments While the centre supports the entire pork portfolio, there is a clear emphasis on "added-value" products. The development teams will prioritise growth segments, specifically focusing on the BBQ and ready-to-cook categories. Sam Reader, Director of Product and Innovation at Pilgrim’s Europe, noted that the environment is designed to help ideas transition quickly into reality. The facility provides the necessary space for teams to experiment with new formats and flavours while showcasing the versatility of pork to industry partners. Strategic Context Ivan Siqueira, President of Pilgrim’s Europe, characterised the Bromborough investment as a vital step in the company’s innovation capabilities. The project is part of a wider initiative to modernise production and development across the Pilgrim’s Europe network. With a workforce of over 17,000 people across more than 40 sites in the UK, Ireland, France, and the Netherlands, Pilgrim’s Europe remains a major player in the poultry, pork, lamb, and beef supply chains. The new centre reinforces its position as a primary supplier of both own-label and branded products to the European market. Pilgrim’s Europe Invests in Pork Category Growth with New Innovation Hub March 25, 2026 Packaging ProAmpac Launches ProActive Intelligence Shelf Protect Packaging New Products Jack Link's Launches Grass-Fed Beef and LiL' Links Multipacks New Products Sun-Maid Introduces Charcuterie Pairings Line New Products Rosina Food Products Launches Five Frozen Meatball Innovations Business & Finance Manufacturing Meat & Seafood Facilities Related news

Sports nutrition brand MET-Rx extends its partnership with John Cena to launch a nostalgic marketing campaign targeting omnichannel growth and social commerce. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Developed in collaboration with creative studio U.N.N.A.M.E.D., the campaign leans heavily into 1990s video game nostalgia. The creative assets depict Cena inside a retro gaming environment where consuming a MET-Rx protein bar functions as an in-game "power-up," boosting strength and stamina. This strategic creative direction aims to bridge the brand's long-standing performance-driven heritage with contemporary digital culture, delivering a high-energy message tailored for online video and social media platforms. Core Product Focus and Market Expansion The marketing push centres on the brand's flagship product, the Big 100 bar, which is formulated to deliver over 30 grams of protein per 100-gram serving. The campaign highlights established flavour profiles—such as Super Cookie Crunch, Crispy Apple Pie, and Peanut Butter Pretzel—alongside a newly reformulated Chocolate Chip Cookie Dough option. Joey Bergstein, CEO of parent company 1440 Foods, noted that the campaign is a strategic step to re-engage the brand's core performance-driven demographic while capturing new market share. He emphasised that the brand is capitalising on a period of peak consumer interest in high-protein solutions. Omnichannel Execution and Social Commerce The "Level-Up" campaign will be executed across a comprehensive multi-channel framework throughout 2026, encompassing digital video, social media, and in-store retail activations. Notably, MET-Rx is expanding its direct-to-consumer footprint by integrating social commerce into the campaign rollout. The brand plans to unveil exclusive product offerings directly through TikTok Shop. This move indicates a deliberate strategic shift toward digital-first sales channels to reach younger, mobile-centric consumers while maintaining its traditional retail presence. Sports Nutrition Brand MET-Rx Partners with John Cena for Nostalgic Marketing Campaign March 4, 2026 Marketing Just Shrimp Launches Shrimpmas Retail Campaign Confectionery Snickers and Adidas Partner on Limited-Edition Football Cleat Dairy Arla Foods UK Launches Feed Life Masterbrand Marketing Platform Marketing TRIP Launches Global TV and Billboard Campaign with Kendall Jenner and Joe Jonas Health & Nutrition Marketing Business & Finance People Related news

Clean Simple Eats has announced a significant retail expansion into 2,000 Walmart stores, bringing its line of grass-fed protein powders and supplements to the mass market. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Clean Simple Eats, a prominent brand in the health and wellness sector, has officially launched its product line at Walmart. Beginning March 28, 2026, the brand’s core offerings will be available in the Performance Nutrition Department of 2,000 select Walmart stores nationwide and through the retailer's digital platform. This move represents a major strategic shift for the brand, transitioning from a speciality focus to broad-scale mass-market accessibility. Mass Market Expansion and Distribution Strategy The partnership with Walmart allows Clean Simple Eats to leverage the retailer's massive physical and digital footprint to reach a wider demographic. Initially launching in 2,000 locations, the brand has indicated an objective to eventually expand its presence to all Walmart stores across the United States. Walmart will stock several of the brand's top-performing stock-keeping units (SKUs), including: Simply Vanilla and Chocolate Brownie Batter Protein Powders Pink Burst Clear Protein Powder Protein Variety 10-Pack By securing space in the Performance Nutrition Department, CSE is positioning itself alongside established industry leaders while aiming to capture consumers seeking transparent ingredient profiles in the supplement category. Clean Simple Eats has built its market position on a "clean-label" philosophy. Every product in the lineup is non-GMO, gluten-free, and undergoes third-party testing to ensure purity and label accuracy. The brand’s primary protein line features grass-fed and pasture-raised whey, designed for fast absorption and digestive efficiency. From a B2B perspective, this entry into the mass market signals a growing consumer demand for premium supplement attributes such as grass-fed sourcing and rigorous testing, at accessible price points and locations. The founder of Clean Simple Eats views the Walmart launch as a pivotal milestone in the company’s growth trajectory. The partnership aligns with a broader industry trend where digitally native wellness brands seek brick-and-mortar scale to drive volume and brand awareness. "It's always been our goal to create supplements that are undeniably clean, 100% delicious, and meant to be enjoyed every day," said Erika Peterson, Clean Simple Eats Founder and CEO. "There's nothing more exciting than seeing our products on Walmart shelves and in the hands of new customers who want to take control of their health and wellness goals. Making the CSE products everyone knows and loves even more convenient to shop for our shared customers is truly a game-changer, and we are so pumped." For Walmart, the addition of Clean Simple Eats supports its "live better" initiative by diversifying its health and wellness offerings. The inclusion of clear protein powders and variety packs caters to modern consumer preferences for convenience and diverse flavour profiles. As the performance nutrition market continues to grow, this collaboration highlights the importance of omni-channel distribution. By providing both in-store and online availability, Clean Simple Eats and Walmart are optimising the purchasing path for a broad audience of health-conscious consumers. This launch marks a critical step in CSE’s mission to provide high-quality supplements to everyday consumers navigating their wellness journeys. Clean Simple Eats Expands Retail Presence in 2,000 Walmart Stores April 2, 2026 New Products Z Natural Foods Launches Chocolate Goat Whey Protein Concentrate Business & Finance Actus Nutrition and Darigold Partner to Expand Speciality Protein Production New Solutions ADM Expands Plant Protein Portfolio with Eight New Soy and Pea Solutions New Products Levels Launches Strawberry Whey Protein Health & Nutrition New Products Related news

The Watkins Company completes the acquisition of Sauer Brands' spice business, adding Kernel Season's, Spice Hunter, Sauer's, and two manufacturing plants. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > US flavour and seasoning manufacturer The Watkins Company has completed the acquisition of the spice business of Sauer Brands, Inc. The transaction unites two established North American flavour businesses with operating histories dating back to the late 19th century. Through the deal, Watkins acquires Sauer Brands' consumer-facing spice portfolio alongside its dedicated foodservice and private-label operations, expanding its category reach across commercial food channels. Financial terms of the transaction were not disclosed. "This is a defining moment for Watkins, one that significantly expands our ambitions in flavour," said J.R. Rigley, Chief Executive Officer of The Watkins Company. "For more than 150 years, Watkins has built its reputation on deep expertise and creating products people love. With the addition of Sauer's brands, capabilities, and talented teams, we have a platform to put that expertise to work on a new scale. We believe Watkins has an opportunity to shape what comes next in flavour, and we're excited to get to work." E. Yuri Hermida, Chief Executive Officer of Sauer Brands, added: "We are pleased to complete this transaction and believe Watkins is well positioned to carry our leading spice brands forward. We are grateful to the employees who have contributed to the success of the business and wish them and Watkins continued success." Expanded Brand Portfolio The acquisition incorporates three distinct seasoning and spice labels into Watkins' master portfolio, broadening its product presence across retail grocery shelves, entertainment venues, and culinary preparations: 🍿 Kernel Season's : Established in 1999, the brand produces popcorn seasonings across savoury, sweet, and spicy flavour profiles, including White Cheddar and Ranch, holding distribution across retail grocery and commercial cinema concessions. 🌿 Spice Hunter : Founded in California in 1980, the label offers a premium range of globally inspired herbs, organic seasonings, and bespoke culinary spice blends. 🧂 Sauer's : Backed by a regional heritage established in 1887, the line supplies staple cooking spices, single-ingredient baking seasonings, and seasoning mixes. The addition of these three product lines positions Watkins across diverse consumption occasions, connecting home baking and cooking with out-of-home dining and snacking. Industrial Footprint and Manufacturing Operations Beyond consumer brand equity, the acquisition includes the transfer of Sauer Brands' spice-dedicated manufacturing and processing infrastructure. The deal encompasses active production facilities located in Richmond, Virginia, and San Luis Obispo, California. Integrating these coastal and regional processing hubs expands Watkins' domestic manufacturing bandwidth, providing geographic supply-chain diversification alongside its existing Midwest operations. The expanded processing capacity enables the business to scale production throughput for ground herbs, blended rubs, dry seasoning mixes, and specialised packaging formats. Retail, Foodservice and Private Label The transaction provides Watkins with immediate scale across non-retail channels, broadening its commercial relationships within institutional foodservice, casual dining, and store-brand manufacturing. By absorbing Sauer Brands' spice-related foodservice operations, Watkins strengthens its supply agreements with hospitality distributors, multi-unit restaurant operators, and cinema chains. Furthermore, the integration of Sauer's contract packaging and private-label spice manufacturing division enhances Watkins' capacity to formulate, blend, and package customised seasoning lines for third-party grocery partners. Watkins plans to maintain the brand identities of Kernel Season's, Spice Hunter, and Sauer's while integrating logistics, procurement, and technical flavour development across the combined corporate estate. Watkins Completes Acquisition of Sauer Brands Spice Business October 5, 2026 Flavours & Colours OSF Flavours Launches Solution for Functional Soda Off-Notes Ingredients NUS Researchers Develop Colour-Sensing Yeast for Advanced Biomanufacturing Coffee & Tea Starbucks Announces Autumn 2026 Menu with PSL Return and New Beverage Formulations New Products Mondelez Launches CHIPS AHOY Mystery Cookie Flavour Ingredients Business & Finance Related news

Stay compliant with F&B regulatory updates, food safety legislation, novel food approvals, and global labelling standards analysis on FNBX. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > You’re reading a free preview of The Newsroom 📰 ✅ Get full access to The Newsroom — your personalised F&B feed with curated insights, company updates, and announcements. + access to the full app collection from FNBX 👉 Join for Free 👋 Log in First PREV 1 Page 1 NEXT Last Legal Report US Court Sets 2028 Deadline for USDA to Update Bioengineered Food Labelling A US federal court has mandated that the USDA overhaul its bioengineered food labelling rules by 1 January 2028, closing ultra-processed food and standalone digital QR code exemptions. Centre for Food Safety Prevails in Fight for Transparency on GMO/Bioengineered Labels, New Rules Expected by January 2028 Based on Court's Order. Read more US Court Sets 2028 Deadline for USDA to Update Bioengineered Food Labelling Filter latest news Select First PREV 1 Page 1 NEXT Last Business & Finance Nestlé Assesses Options after Russia Seizes Control of Local Business Nestlé is assessing its options after Moscow placed its Russian business and six manufacturing facilities under temporary external administration. View More Legal US Senate Proposed Legislation Delays Hemp THC Beverage Ban The US Senate has introduced a continuing resolution that could delay the federal ban on hemp-derived THC food and beverage products from 12 November to 11 December. View More Legal Taco Bell and Taylor Farms Face First Lawsuit over Contaminated Lettuce Outbreak OFT Food Safety and Injury Lawyers have filed a lawsuit against Taylor Farms and Taco Bell following a five-state Cyclospora outbreak linked to imported lettuce. View More Soft drinks Beverage Industry Leaders Oppose Proposed German Sugar Tax More than 300 beverage companies have signed an open letter to the German government, expressing collective opposition to the proposed sugar tax and citing potential economic concerns. View More Alcohol UK Introduce Digital Age Verification for Alcohol Sales The Home Office has laid new regulations enabling licensed premises in England and Wales to accept digital age verification services for alcohol sales. View More Health & Nutrition Coalition for Metabolic Health Launches Series of Congressional Briefings on Nutrition The Coalition for Metabolic Health has launched a series of congressional briefings examining the role of nutrition, GLP-1 medications, and produce prescription policies in managing chronic disease. View More Plant-based Peruvian Court Orders Vegan Meal Provision at Universidad Nacional Mayor de San Marcos A Lima court has ordered the Universidad Nacional Mayor de San Marcos to conduct a vegan student census and provide meal options, citing constitutional rights and nutritional viability. View More Safety & Quality Körber Launches STEPLogic Tracker for Food Traceability Compliance Körber has launched STEPLogic Tracker, an automated food traceability solution designed to help manufacturers comply with FDA FSMA Section 204 recordkeeping mandates. View More Categories Agriculture Alcohol Bakery Beverage Business & Finance Coffee & Tea Confectionery Cultivated Dairy Energy Drinks Events Facilities Flavours & Colours Food Foodservice Fresh Produce Health & Nutrition Ingredients Logistics & Supply Chain Manufacturing Marketing Meat & Seafood New Products New Solutions Packaging People Plant-based Retail Safety & Quality Sauces Snacking Soft drinks Sustainability Technology Water Menu Close

Premium hydration brand Electrolit is expanding its US market presence with the national launch of a 21-ounce Cherry Ice flavour, targeting growing consumer demand in the functional beverage category. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Never Miss an Update! Receive personalised weekly email newsletters with industry news curated just for you. Email* Submit or create an account to access more > Electrolit has announced the nationwide rollout of its latest ready-to-drink (RTD) product, Cherry Ice. Packaged in a 21-ounce format, the new addition is designed to capitalise on the expanding functional beverage market by offering a new flavour profile within the brand's scientifically formulated isotonic lineup. The launch aims to support the brand's continued growth within the U.S. rapid hydration category by catering to consumers seeking convenient performance and recovery solutions. Rapid Hydration Category Currently ranked as the fourth-largest sports drink brand in the United States, Electrolit is utilising this launch to reinforce its market share and offer greater variety to isotonic consumers. The introduction of Cherry Ice aligns with broader industry trends favouring functional beverages that deliver measurable utility rather than simply serving as refreshment. Consumer demand is increasingly shifting toward products that support active lifestyles, travel recovery, and daily wellness routines. By expanding its flavour portfolio, Electrolit is positioning itself to capture a larger segment of this functional beverage demand. Formulation and Functional Benefits The new Cherry Ice SKU maintains Electrolit's core formulation standards, designed for rapid and reliable fluid absorption. The product delivers 1,670 mg of electrolytes per bottle and features a scientifically balanced profile of five essential ions: Magnesium Sodium Potassium Calcium Chloride In addition to these ions, the formulation includes glucose to facilitate efficient cellular hydration. This specific nutritional architecture allows the product to function effectively across varied consumer use cases, from athletic training recovery to everyday on-the-go hydration. Retail Distribution and Market Timing Scheduled for a March launch, the rollout is strategically timed to coincide with seasonal increases in retail demand for hydration and recovery products as consumers transition into spring routines. To maximise market penetration, Electrolit has secured broad omnichannel distribution for the new SKU. Cherry Ice will be available at major national and regional brick-and-mortar retailers, including Walmart, Kroger, H-E-B, and 7-Eleven. This extensive physical footprint is supported by a digital retail strategy, with the product also slated for availability through Amazon, ensuring comprehensive accessibility for the consumer base. Electrolit Expands Hydration Portfolio with National Launch of Cherry Ice March 3, 2026 New Products Evolution Fresh Launches Thrive Functional Juice Line New Products Coca-Cola Launches Prebiotic Line across Coke, Sprite and Fresca New Products McDonald's Debuts Bottled Pickle Brine Pickle Boost for Chicago Marathon New Products Goodrays with Brewgooder to Launch Functional Alcohol-Free Beers New Products Flavours & Colours Water Beverage Related news