General Mills has launched 79 limited-edition products across its core portfolio of breakfast, baking, and snacking brands. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food General Mills The Newsroom In a decisive move to drive transaction velocity and celebrate its historical alignment with the American pantry, General Mills has announced a massive, coordinated rollout of 79 limited-edition products. Inspired by the upcoming 250th birthday of the United States on 4 July 2026, the campaign spans several of the company's most iconic and commercially successful brands, including Cheerios, Pillsbury, Betty Crocker, and Fruit Roll-Ups. This multi-brand execution serves as a sophisticated case study in leveraging high-visibility cultural milestones to re-energise mature product categories. With its brands currently present in over 90 per cent of households across the United States, General Mills is utilising its deep-rooted 160-year corporate heritage to build immediate purchasing urgency. By framing these releases as limited-time offerings, the food giant stimulates consumer curiosity, drives repeat-purchase behaviours, and establishes a highly visible, festive presence across multiple store aisles during the crucial summer holiday trading period. Breakfast, Baking to Snacking A key differentiator of General Mills' campaign is its multi-category reach. Rather than limiting the patriotic theme to a single department, the company has executed a highly coordinated brand-stretching strategy that captures diverse consumption dayparts from early morning breakfast to late-night cookouts. This comprehensive approach ensures that the company remains top-of-mind throughout the entire day, expanding its potential touchpoints with consumers. The limited-edition range has been segmented into distinct, high-utility food verticals: Morning Favourites The breakfast category is led by Birthday Cake Cheerios and the highly experimental Cinnamon Toast Crunch Root Beer Float, which introduces seasonal sensory novelty to a classic grain line. Concurrently, the Pillsbury brand is driving morning engagement with Toaster Strudel Stars and Stripes, featuring star-shaped sprinkles, and the return of Grands! S'mores Cinnamon Rolls, capturing outdoor campfire nostalgia. Snackable Convenience Targeting the high-volume, on-the-go summer grazing market, the company is deploying festive, clean-label fruit snacks. The Fruit Roll-Ups Star-Spangled Cherry and Fruit by the Foot Splitz Star-Spangled Strawberry and Berry Blast are formulated with real fruit puree and contain no colours from artificial sources, removing common purchasing barriers for modern, health-literate parents. Sweet Summer Entertainment To capitalise on the rise of summer home entertaining and backyard barbecues, Betty Crocker and Pillsbury are introducing multiple convenient, ready-to-bake desserts. These include America's Birthday Cake Cookie Mix, SuperMoist Delights Birthday Cake Mix, and ready-to-bake cookie doughs pre-decorated with American flag shapes or formulated with nostalgic apple pie flavours. Pet Care Humanisation Recognising the growing commercial power of pet humanisation, the company is extending the campaign to the pet food aisle with seasonal Blue Buffalo Red, White and Blue Bars, Bits, and Nudges Steak Grillers, ensuring that pet owners can integrate their companion animals into the family celebrations. By aligning these diverse brands under a single, cohesive celebratory theme, General Mills is successfully driving horizontal volume growth across multiple product categories simultaneously. From a manufacturing and food engineering perspective, executing a simultaneous, national rollout of 79 distinct limited-edition SKUs represents an exceptionally complex logistical challenge. If a manufacturer builds completely new recipes or sources unique, highly volatile raw materials for a short-term promotional campaign, the resulting supply chain disruptions, packaging retooling costs, and raw material waste can severely erode overall profit margins. To protect its operating efficiencies, General Mills has engineered a highly streamlined manufacturing framework that relies on shared ingredient footprints and standardised base formulations: Minor Aesthetic Modifications : Many of the festive baking products and cookie doughs utilise existing, high-volume sugar cookie and cake bases, requiring only minor technical adjustments such as the addition of red and blue sugar sprinkles or inclusions. Asset Preservation and Re-Use : The Pillsbury Grands! S'mores Cinnamon Rolls capitalise on a proven historical recipe that was popular a decade ago, allowing the production team to re-activate established manufacturing protocols with minimal research and development overhead. Thematic Packaging Adaptation : For several staple products across brands like Annie's, Progresso, Gushers, Totino's, and Nature Valley, the innovation is focused primarily on the external packaging. By updating the graphic design of standard retail boxes to feature patriotic motifs, the company drives visual novelty on-shelf without requiring any physical changes to the food inside. This balanced combination of targeted ingredient adaptation and agile packaging modifications allows General Mills to achieve maximum market impact while maintaining high-speed production line efficiencies across its global manufacturing network. 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General Mills taps into the "swicy" flavour trend with Gushers Super Sour and Sweet & Fiery snacks, targeting the "kidult" and experimental snacking market. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food General Mills The Newsroom General Mills, a global leader in the snack category, has announced a comprehensive expansion of its fruit snacks portfolio. The launch is headlined by the strategic entry of the Gushers brand into the confectionery aisle with two high-intensity variants: Gushers Super Sour and Gushers Sweet & Fiery. The move represents a significant shift in retail placement, transitioning the brand from its traditional "lunchbox staple" position in the pantry aisle to a high-impulse "permissible indulgence" position in the sweets and confectionery section. Productising Viral Social Sentiment The development of the new range is a direct response to consumer-led innovation on platforms like TikTok, where "sour challenges" and "sweet-and-spicy snack hacks" have seen record engagement. Rather than allowing consumers to manually remix products, General Mills is formalising these "mashups" into shelf-ready SKUs. Ryan Eick, Business Unit Director for Fruit Snacks at General Mills, stated that the brand is focusing on "experimental" snacking. By delivering bolder flavours that mirror the intensity found in the artisanal and speciality candy markets, General Mills is attempting to maintain cultural relevance with Gen Z and Millennial "foodie" demographics. Technical Formulation and Flavour Portfolio To ensure the products meet modern clean-label expectations while delivering extreme sensory impact, General Mills has engineered the range without the use of artificial colours. New SKU Specifications Gushers Super Sour 🍋 Features a sensory-heavy mix of blueberry grape, mixed berry, and raspberry lemonade flavours, designed to compete in the high-growth sour confectionery segment. Gushers Sweet & Fiery 🔥 A reimagined "swicy" profile featuring hot mango and spicy watermelon. This variant leverages Gushers’ signature juicy centre to deliver a multi-stage heat experience. Fruit by the Foot Splitz 🍑 A dual-flavour "customisable" format featuring peach and blueberry, designed for tactile engagement. Fruit Roll-Ups Rainbow Sherbet 🍧 Inspired by frozen desserts, this SKU combines raspberry, lemon, and orange creamsicle flavours in a single, three-colour roll. Retail Alignment and Distribution The launch utilises a bifurcated distribution strategy to maximise early momentum. The "confectionery-focused" SKUs, Gushers Super Sour and Sweet & Fiery, are debuting specifically in the candy aisle at Target. This placement allows the brand to test its viability against established chocolate and sugar confectionery brands. Simultaneously, the broader portfolio extensions, including the Gushers Lemonade Mix and Fruit Roll-Ups Rainbow Sherbet, are rolling out to major retailers nationwide to defend the brand's share of the traditional snack aisle. The expansion of the General Mills fruit snack estate reflects a broader maturation of the "liquid-centre" and "chewy" snack categories. As the boundaries between "healthy snacks" and "candy" continue to blur, brands that can provide high-intensity flavour profiles without synthetic additives are well-positioned to drive incremental category value. New Products General Mills Launches Gushers Super Sour and Sweet & Fiery Flavours Dan B May 6, 2026 New Products Little Latke Launches Garlic Parm and Spicy Honey Dijon Crisps New Products Schweppes Launches Cherry Pepper Soda to Drive Mixer Premiumisation New Products Health-Ade Taps 'Swicy' Trend with Strawberry Mango Chilli Kombucha New Products Firehook Crackers and Ithaca Hummus Partner for Co-Branded 'French Onion' Launch Flavours & Colours Confectionery New Products Related news

The Competition and Markets Authority (CMA) has raised significant competition concerns regarding the proposed £1.2 billion ($1.61 billion) merger between convenience food manufacturers Greencore Group and Bakkavor Group... comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom CMA raises competition concerns in chilled sauces market while clearing Italian operations The Competition and Markets Authority (CMA) has raised significant competition concerns regarding the proposed £1.2 billion ($1.61 billion) merger between convenience food manufacturers Greencore Group and Bakkavor Group, specifically targeting potential anti-competitive effects in the UK's chilled sauces market. Regulatory Assessment and Market Concentration Issues In its preliminary Phase 1 assessment, the CMA identified that the merger could substantially reduce competition in the supply of own-label chilled sauces, potentially positioning the combined entity as one of the UK's largest suppliers in this specialized market segment. The regulator's analysis revealed limited competitive alternatives, with only 2 Sisters Food Group and Billington Foods identified as other substantial competitors in the chilled sauces space. However, the CMA characterized both companies as weaker rivals compared to the proposed Greencore-Bakkavor combination. Partial Market Clearance Despite concerns in the UK chilled sauces market, the CMA has cleared the merger for Italian markets covering chilled ready meals and salads. This partial clearance demonstrates the regulator's nuanced approach to market evaluation, recognizing that competitive dynamics can vary significantly across geographic regions and product categories. The differential treatment highlights the complexity of modern food industry consolidation, where companies operate across multiple markets with varying competitive landscapes. Leadership Response and Strategic Vision Greencore CEO Dalton Philips expressed satisfaction with the regulatory progress, stating: "The CMA process has been constructive and the Phase 1 decision is a welcome one, confirming our view of the highly complementary nature of our businesses and product portfolios across 'food for now' and 'food for later'." Philips emphasized the strategic rationale behind the combination: "We are now working with the CMA and Bakkavor for the benefit of all our stakeholders to complete the Bakkavor transaction early next year. I'm genuinely excited about what 2026 has in store as we bring these two great businesses together to create a true UK national food champion to deliver high-quality, innovative food to customers and consumers." Bakkavor CEO Mike Edwards reinforced the positive outlook: "Today's positive news from the CMA is a significant step forward in the process, providing welcome clarity which means we can collectively work at pace and stay on track to complete the transaction in early 2026." Remedies Process and Timeline Both companies have until November 3, 2025, to propose remedies addressing the CMA's competition concerns in the chilled sauces market. The companies remain committed to completing the transaction in early 2026, subject to satisfactory resolution of regulatory issues. The remedies process will likely focus on addressing market concentration concerns while preserving the strategic benefits of the merger for both companies and consumers. Broader Regulatory Context The CMA's intervention reflects the UK's increasingly vigilant approach to maintaining competitive markets, particularly in essential consumer goods sectors like food manufacturing. This scrutiny aligns with broader global trends toward stricter antitrust enforcement in food and beverage industry consolidation. The case demonstrates how regulators are applying sophisticated market analysis to evaluate the competitive effects of mergers across different product categories and geographic markets. Industry Implications The proposed merger would create a significant convenience food powerhouse with combined operations spanning ready meals, salads, and chilled sauces. The transaction represents one of the largest food industry consolidations in the UK market this year. Success in addressing regulatory concerns could establish a template for future food industry mergers, while failure might signal increased regulatory resistance to large-scale consolidation in essential food categories. Legal Greencore-Bakkavor £1.2 Billion Merger Faces UK Antitrust Scrutiny Over Market Concentration Concerns News October 28, 2025 Business & Finance 365 Retail Markets Completes Acquisition of Cantaloupe New Products Bragg Expands Portfolio With Single-Serve Apple Cider Vinegar Pouches Bakery Planet Doughnut Expands with Vending Solution in UK Food Kraft Mac and Cheese Enters High Protein Segment with PowerMac Legal Retail Food Related news

The launch is strategically timed to address escalating concerns within the global beverage industry regarding the stability and ethics of sourcing acacia gum from the conflict-ridden Sudan region. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Fiberstar, Inc. , a leader in citrus fibre technologies, has announced the launch of Citri-Fi® Pro , an all-natural alternative to acacia gum (gum arabic). The launch is strategically timed to address escalating concerns within the global beverage industry regarding the stability and ethics of sourcing acacia gum from the conflict-ridden Sudan region. For decades, acacia gum has been a critical emulsifier in beverage formulations. However, geopolitical instability and humanitarian crises in Sudan—the world's primary exporter—have forced manufacturers to seek reliable substitutes to secure their supply chains against disruption. Addressing Regulatory and Ethical Pressures The move comes as multinational corporations face tighter scrutiny regarding their upstream supply chains. John Haen , President and CEO of Fiberstar, Inc., highlighted the impact of pending regulations such as the proposed EU Corporate Sustainability Due Diligence Directive (CSDDD) . "Directives such as the proposed EU CSDDD would mandate large companies to identify and mitigate human rights and environmental risks across their global operations and supply chains," Haen stated. "This, in the end, will affect their ability to source acacia gum from war zones in the future." Technical Specifications and Cost Savings Citri-Fi® Pro is engineered to replace up to 75% of acacia gum or modified food starch in beverage applications. Beyond risk mitigation, Fiberstar positions the ingredient as a cost-effective solution, offering significant "cost-in-use savings" compared to the increasingly volatile acacia market. Key Product Attributes: Functionality: Creates stable emulsions comparable to traditional gums. Clean Labelling: Can be labelled as citrus fibre , dried citrus pulp , or citrus flour , resonating with natural beverage markets. Dietary Claims: Allergen-free and Gluten-free. Sourcing: Naturally derived and backed by a transparent, stable supply chain. Market Context This innovation provides beverage brands with a "reliable path" to maintain product quality while meeting clean-label and sustainability goals. By shifting to a citrus-based alternative, manufacturers can decouple their production from the geopolitical risks associated with the Sahel region, ensuring a consistent supply of emulsifying agents. Ingredients Fiberstar Debuts Citri-Fi® Pro to Mitigate Acacia Gum Supply Risks News February 6, 2026 Sustainability Food Finder Launches Hyper Local Platform to Reduce Household Food Waste Manufacturing GEA Launches KOB Homogeniser Series for Small and Medium Scale Production Ingredients Nambawan Spain Launches Thaûma Natural Sweetener to Transform Sugar Reduction New Solutions ADM Expands Plant Protein Portfolio with Eight New Soy and Pea Solutions Flavours & Colours Health & Nutrition New Solutions Ingredients Related news

Freddy’s Frozen Custard & Steakburgers has introduced its new Freddy’s Bevies range, featuring five Custard Cream Sodas, flavoured tea and lemonade. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Freddy’s Frozen Custard & Steakburgers is expanding its menu with the introduction of "Freddy’s Bevies," a new line of premium beverages. The launch, which includes a range of Custard Cream Sodas alongside flavoured teas and lemonades, is designed to align with evolving consumer preferences for elevated drink options within the quick-service restaurant sector. The new range is a direct response to the growth of premium and customised beverage segments. By incorporating its signature vanilla custard cream into soda bases, Freddy’s aims to offer a distinct product profile that differentiates its beverage menu from standard offerings. "Premium beverage growth is a significant trend, and our guests are increasingly seeking more elevated drink options," said Rick Petralia, Senior Director of Menu Strategy and Innovation at Freddy’s. "Our Custard Cream Sodas offer a richer take on the trending beverage space, highlighting refreshing flavours unique to our brand with the addition of our vanilla custard cream." The Freddy’s Bevies Collection The new menu additions comprise two categories designed to provide a variety of flavour profiles: Custard Cream Sodas These beverages feature a carbonated base blended with specific syrups and topped with Freddy’s vanilla custard cream: 🍊 Golden Hour Orange Custard Cream Soda: Starry base blended with candied orange. 🍑 Peach Peach Baby Custard Cream Soda: Starry base blended with peach. 🥥 Coco Loco Custard Cream Soda: Dr Pepper base blended with coconut. 🔵 Blue Rizzberry Custard Cream Soda: Starry base blended with blue raspberry syrup. 🥭 Mango Magic Custard Cream Soda: Starry base blended with mango. Teas and Lemonades The expanded tea and lemonade range utilises freshly brewed iced tea or Tropicana lemonade as a base, enhanced with fruit flavours: 🍑 Peachy Keen: Blended with peach. 🍓 Strawberry Sunset: Blended with strawberry. 🥭 Mango Sunrise: Blended with mango. Availability The Freddy’s Bevies lineup is currently available across all operational channels, including drive-thru, in-restaurant dining, and via pickup or delivery through the official Freddy’s mobile app and website. Beverage Freddy’s Expands Drink Portfolio with New Custard Cream Soda Lineup Eddie Sanders June 23, 2026 New Products HI-CHEW Enters Beverage Market with FiiZ Dirty Soda Collaboration New Products McDonald’s Canada Launches New Popping Pearls and Cold Foam Cold Drinks New Products Slice Soda Launches Ready-to-Drink Functional Dirty Soda Foodservice Freddy’s Reintroduces Dr Pepper Frost Following Record Seasonal Demand New Products Beverage Foodservice Related news

Discover Emmi verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Dairy Emmi Employees founded Headquarters Luzern, Switzerland Emmi is the leading Swiss milk processor and one of the leading dairy companies in Europe. In Switzerland, the company focuses on the development, production and marketing of a full range of dairy and fresh products as well as the production, ageing and trade of mainly Swiss cheeses. Outside Switzerland, Emmi concentrates on brand concepts and specialities in established European and North American markets, and increasingly in emerging markets outside of Europe. The primary focus in fresh products is on lifestyle, convenience and health products. In the cheese business, Emmi positions itself as the leading company worldwide for Swiss cheese. Emmi’s customers are the retail trade, the hospitality and foodservice sector and the food industry. In Switzerland, the Emmi Group includes around 25 production sites of every size. Outside Switzerland, Emmi and its subsidiaries have a presence in 13 countries, seven of which have production facilities. Emmi exports products from Switzerland to around 60 countries. It employs nearly 5,900 staff on a full-time equivalent basis – 3,000 of them at home. About Emmi --- Collaboration & Partnerships Emmi is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Emmi has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

ezCater has transitioned from a catering marketplace to an enterprise-grade workplace food platform, launching a new brand identity developed with Koto and integrating deep-tier features like Slack connectivity and centralised reporting to serve multi-location organisations. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom ezCater, the leading food technology platform for workplaces in the United States, has announced a comprehensive brand identity shift. The move marks the company’s formal evolution from a transactional catering marketplace into an "embedded" enterprise-grade workplace food platform. This transformation is the result of several years of technical development aimed at solving the logistical complexities of feeding large-scale, decentralised workforces. The rebrand arrives as the role of food in the corporate environment reaches a critical "tipping point," moving from an occasional meeting perk to a strategic tool for driving employee attendance, productivity, and retention. From Marketplace to Tech Partner The new identity reflects a fundamental shift in how ezCater interacts with its corporate clients. While the brand began as a directory for catering services, it now functions as a core technology layer within the workplace tech stack, comparable to platforms used for payroll, travel, or expense management. To support this enterprise-first positioning, ezCater has introduced several high-utility features since 2021: Workflow Integration: A recent integration with Slack allows employee meal programs to be managed within the daily communication flow. Financial Oversight: Advanced invoicing and custom reporting tools to help CFOs track food spend across various departments. Operational Compliance: Automatic tax-exempt ordering and seamless integrations with existing procurement and authentication (SSO) systems. Sector Diversification: Expansion beyond traditional offices to serve hospitals, distribution centres, universities, and professional sports teams. Cindy Klein Roche, Chief Growth Officer at ezCater, noted that the new identity reflects the brand’s current reality as a "technology partner that makes food easy to order and simple to scale." Architecture and Visual Identity Developed in partnership with the global creative agency Koto, the rebrand introduces a "tech-forward" aesthetic designed to sit comfortably alongside leading B2B platforms. The update includes a new logo, typography, and colour palette reflected across the company's digital touchpoints and national advertising. A critical component of this brand evolution is the consolidation of the company’s architecture. ezCater is sunsetting its "Relish" sub-brand—which previously handled individual employee meal programs—and bringing its capabilities under the primary ezCater name. This move simplifies the user experience and provides a unified entry point for all workplace food needs. Data-Driven Growth The rebrand is supported by new research from ezCater that highlights the rising ROI of corporate food programs in a hybrid work environment. According to recent findings: Attendance Drivers: 75% of hybrid employees state that provided food encourages them to work on-site. Retention Metrics: 78% of organisations report that food programs make employees more likely to stay with a company. Performance Indicators: 85% of customers say food provision increases productivity, while 93% agree it boosts total employee engagement. These metrics suggest that for major organisations such as Bayer AG, FedEx, Procter and Gamble, and T-Mobile, workplace food is no longer a discretionary expense but a vital component of human capital strategy. For B2B stakeholders, the ezCater rebrand signals the "industrialisation" of the workplace food sector. By moving away from a fragmented, transactional model and toward a centralised platform, ezCater is enabling national and global organisations to manage food as a scalable utility. The focus on "sophistication and scale" mentioned by Brand and Creative Director Ruth Perkins reflects a broader trend in the hospitality tech sector, where service providers must offer deep-tier data and security compliance to secure enterprise-level contracts. As the company moves through the remainder of 2026, industry observers expect the success of this rebrand to be measured by ezCater’s ability to secure long-term, multi-year platform agreements with Fortune 500 companies. By positioning itself as a "tech-first" solution rather than a "food-first" one, ezCater is securing its role as an essential facilitator of the modern workplace experience. Business & Finance ezCater Rebrands to Reflect Expansion from Marketplace to Enterprise Workplace Food Platform News April 9, 2026 Technology Circus SE Completes Acquisition of Belgian Food Robotics Firm Alberts Technology Pattison Food Group Modernises Grocery Fulfilment with Dematic Automation Safety & Quality Körber Launches STEPLogic Tracker for Food Traceability Compliance Technology Leanpath Scales Event Waste Management with Snap AI Mobile Tracker Business & Finance Foodservice Marketing Technology Related news

Farm Rich is promoting its frozen snack portfolio through a social media campaign centred on a custom-designed foosball table. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Farm Rich is leveraging the current international sports calendar to boost brand visibility, introducing a social media giveaway centred on a custom-designed foosball table. The promotion aligns with the brand's ongoing focus on the at-home entertaining sector, using a thematic approach to connect consumer interest in sporting events with its product portfolio. The initiative features a one-of-a-kind foosball table designed to resemble the brand's signature snacks, replacing traditional players with mozzarella sticks. This campaign serves as a tool for driving consumer engagement on social media platforms, specifically Instagram. By creating a highly visual, thematic prize, Farm Rich aims to incentivise participation among followers while reinforcing the brand's position as a solution for casual, game-day snacking. This effort forms part of a broader strategy to associate the brand with convenience and social hosting during peak seasonal viewing events. Campaign Rules The promotional activity is scheduled to run from 30 June through 18 July, with the winning entry to be notified on 19 July. Farm Rich intends to utilise its official Instagram channel to manage the entry process. According to the company, this activity is designed to address the consumer demand for solutions that assist in managing at-home preparation requirements during large social gatherings. By simplifying the hosting experience, the brand aims to maintain its position within the frozen appetiser segment as it monitors seasonal shifts in consumer purchasing and consumption habits. The sports entertainment market remains a key driver for impulse purchases and snack-category growth during summer months. Farm Rich continues to position its range—ranging from cheese-based appetisers to other convenient party snacks—as a primary option for hosts seeking to balance meal preparation with social interaction. The success of this digital campaign will likely influence the brand's future approach to experiential marketing and social media-led category promotion. Marketing Farm Rich Targets Game Day Entertainment with Mozzarella Stick Foosball Promotion Eddie Sanders June 24, 2026 Soft drinks Poppi Launches Limited Edition Spider-Man Themed Soda Range Marketing Sprite Launches Living Tracklist Campaign to Celebrate Hip Hop History Marketing Yili Unveils AI-Generated Dairy Supply Chain Comic Series Marketing Takis Partners with Sony Pictures to Launch Spider-Man Brand New Day Campaign Marketing Food Related news

The funding is deployed under the joint 'Food for Tomorrow' initiative, targeting critical food crops located in highly climate-stressed production zones worldwide. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks PepsiCo The Newsroom PepsiCo and the National Geographic Society have announced the allocation of five new scientific grants designed to fund practical, on-farm research into regenerative agriculture. The funding is deployed under the joint 'Food for Tomorrow' initiative, targeting critical food crops located in highly climate-stressed production zones worldwide. The collaboration represents a strategic effort to build a robust, empirical evidence base for regenerative practices. By funding localized scientific validation, PepsiCo aims to mitigate the financial and operational risks that often deter commercial farmers from transitioning away from conventional agriculture. Securing the Supply Chain For PepsiCo, the investment is directly tied to its global supply chain resilience and its overarching sustainability framework. The multinational food and beverage company recently expanded its target to drive the adoption of regenerative, restorative, or protective farming practices across 10 million acres by 2030 . Jim Andrew , Executive Vice President and Chief Sustainability Officer at PepsiCo, highlighted the economic reality facing agricultural suppliers: "The global food system is under increasing pressure from climate change and extreme weather, and meeting this moment requires supporting the people at the heart of it - the farmers. Farmers get one chance each season to make a crop succeed. That's why strong, science-backed practices matter." Andrew added that demonstrating proven outcomes is essential to giving farmers "the confidence that regenerative agriculture not only helps build a more resilient food system but also strengthen their livelihoods." Ag-Tech and Intercropping The newly appointed National Geographic Explorers will conduct their research over the next two years in real-world contexts, focusing on high-volume commodities including wheat, maize (corn), potato, soy, and coffee. The funded projects span diverse geographies and utilize a mix of biological interventions and advanced ag-tech: Spain (Wheat/Maize): Ahan Dalal will test locally rooted practices such as biochar, cover crops, and beneficial microbes under both normal and drought scenarios, aiming to develop a resilience blueprint for the wider Mediterranean region. Ethiopia (Coffee/Potato): Hewan Degu is building the microbial evidence base for regenerative intercropping systems, testing the viability of growing potatoes alongside coffee plants to maximize land use and soil health. Indonesia (Maize): Al Greeny S. Dewayanti will incorporate advanced tools—including DNA metabarcoding and an early-stage AI-powered farmer app—to test the soil regeneration benefits of intercropping maize with the omega-3-rich sacha inchi vine. United States - Wisconsin (Maize/Soy/Wheat): Omar de Kok-Mercado will research landscape-scale regeneration by rebuilding biodiverse corridors through a connected 'wild grid' of native prairie plantings on marginal farmlands. United States - Wisconsin (Potato): Jamie Spychalla will study the agronomic and yield benefits of integrating nitrogen-fixing alfalfa as a harvestable, rotational cover crop to mitigate climate-induced moisture stress in a critical U.S. potato hub. Expanding the Focus Historically known for conservation and ecological research, the National Geographic Society noted that agricultural systems are becoming a central priority. Ian Miller , Chief Science and Innovation Officer at the Society, stated: "Regenerative agriculture is an exciting new area of focus for us. This work is deeply interconnected with many longstanding issues that we tackle: safeguarding freshwater and coastal ecosystems; restoring landscapes to support biodiversity, reduce our carbon footprint, and secure irrecoverable carbon reserves." The scientific findings will be supplemented by a consumer-facing storytelling component. Five additional Explorers are currently documenting the agricultural transition across 12 countries. Later in 2026, the partnership plans to release multimedia content and an interactive data visualization tool to further drive industry and public engagement regarding the future of the global food system. 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Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks." comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks." The partnership bridges the gap between snacking and pop culture, reimagining the brand's sonic identity through a limited-edition physical release. The campaign centres on two exclusive remixes of Babybel's jingle, "I'm Your Baby," transformed into Pop and EDM tracks and pressed onto collectable 3-inch mini vinyl records . Red Wax Meets Vinyl Wax The creative strategy leverages the visual synergy between Babybel's signature red wax coating and the "vinyl wax" of traditional record production. The physical 3-inch records are designed as collectors' items, tapping into the resurgence of vinyl among younger demographics and the trend of "miniaturisation" in consumer products. Timbaland commented on the creative process: "Working with Babybel on Mini Wax Tracks was just pure fun. I wanted to keep the playful energy of 'I'm Your Baby' while adding my own sound. It's creative, unexpected and all about bringing good energy to something small but mighty." Consumer Activation and Sweepstakes To drive engagement, the campaign utilises a sweepstakes mechanic rather than a direct-to-retail model. From 21 January through 6 February 2026 , fans can enter via a dedicated microsite for a chance to win a limited-edition "Mini Wax Tracks" set, which includes the mini vinyls, a custom matching turntable, and Babybel Original Cheese. Digital Integration Recognizing the necessity of a digital footprint, the remixes will not be limited to the physical format. The tracks are scheduled for a wide release on major streaming platforms (Spotify, Apple Music, Amazon Music) and social libraries (Meta, TikTok) beginning 23 January 2026 . Strategic Rationale Jessica Dillon , Senior Brand Director for Babybel, framed the collaboration as a brand equity play: "This collaboration with Timbaland allowed us to take something iconic from our brand and reinterpret it through the lens of one of music's most influential creators. Mini Wax Tracks blends nostalgia, culture, and snacking in a way that feels uniquely Babybel." Dairy Babybel Partners with Producer Timbaland for 'Mini Wax Tracks' Vinyl Drop News January 21, 2026 Soft drinks Marriott International and The Coca-Cola Company Sign Global Beverage Agreement Business & Finance GHOST Energy Secures Official Partnership with The Venetian Resort Las Vegas Business & Finance Actus Nutrition and Darigold Partner to Expand Speciality Protein Production Business & Finance Ingredion and Sanstar Announce Joint Venture to Serve Indian Food and Pharma Markets People Snacking Business & Finance Marketing Dairy Food Related news

The limited-edition release wraps the classic Cheez-It Original cracker in packaging that features Butler’s likeness, turning a standard pantry staple into a piece of fan memorabilia. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Mars Inc The Newsroom Kellanova’s Cheez-It® brand has announced a high-profile athlete collaboration, partnering with basketball superstar Jimmy Butler to release Cheez-It Original: Jimmy Butler Limited Edition . The partnership introduces a collector's box featuring the athlete, designed to deepen the brand's connection with basketball culture during the high-volume sports viewing season. Snacking and Sports Culture The collaboration is underpinned by strong category insights regarding consumption habits. Cheez-It cites data indicating that 75% of fans reach for salty snacks during sports viewing, validating the strategy to leverage an NBA icon to drive brand relevance on game days. The campaign focuses on the theme of "authenticity," aligning the brand’s "100% Real Cheese" claim with Butler’s reputation for being "100% real" on and off the court. Campaign Mechanics The limited-edition release wraps the classic Cheez-It Original cracker in packaging that features Butler’s likeness, turning a standard pantry staple into a piece of fan memorabilia. Beyond the packaging innovation, the campaign includes a consumer engagement element: a courtside sweepstakes offering fans the chance to win tickets to see their favourite team play. Jimmy Butler commented on the personal nature of the partnership: "I've always believed in being 100% real and my authentic self. Cheez-It Original is my go-to snack off the court, so teaming up with Cheez-It to create my own box was a natural way to put a stamp on something I already love and help celebrate the game and the fans who make basketball culture what it is." Cara Tragseiler , Senior Brand Director for Cheez-It, added: "Jimmy is original in every sense of the word. He plays the game on his own terms and stays true to who he is. Cheez-It Original: Jimmy Butler Limited Edition taps into that same mindset, giving fans a bold, authentic collaboration they've been craving from a player who keeps it 100% real." Snacking Cheez-It Partners with NBA Star Jimmy Butler for Limited-Edition Collector’s Box News January 27, 2026 New Products Mars Targets Premium Seasonal Gifting with Ethel M Chocolates' First-Ever Filled Egg Collection People Mars Appoints CPG Veteran Lauren Larsen as Chief Customer Officer for North American Food & Nutrition Confectionery Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood Business & Finance Mars to Finalise $36bn Kellanova Acquisition Following European Commission Approval Bakery Snacking New Products Food Related news

The J.M. Smucker Co. has unveiled a modern redesign of its fruit spread packaging, the first in three decades, focusing on vibrant shelf presence and the expanded use of its signature gingham pattern. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The J.M. Smucker Co. has announced a comprehensive redesign of its flagship fruit spread packaging, marking the first significant visual update for the brand in nearly 30 years. The new look is designed to bridge the gap between the brand's '90s-era heritage and the demands of the modern retail environment, emphasising bolder colours and a more expressive visual identity. The move comes as legacy CPG brands increasingly look to refresh their visual assets to maintain relevance with younger demographics while preserving the brand equity built over decades. For Smucker, the strategy involves leaning into nostalgia while optimising the product's shelf presence for faster consumer navigation. The redesign centres on the evolution of the brand's most recognisable asset: the gingham pattern. Previously confined primarily to the lid, the signature pattern now features prominently on both the lid and the front label. This expansion is intended to solidify the brand's "homemade" identity while creating a more cohesive look across the entire product line. A key functional update in the redesign is the introduction of distinct, vibrant colour coding for each flavour. Combined with larger and more detailed fruit imagery, the new jars are engineered to help consumers more easily identify specific variants in high-density retail aisles. This visual hierarchy addresses a common challenge in the fruit spread category, where flavour differentiation can often be obscured by uniform packaging styles. Targeting modern snacking and trends Beyond aesthetic updates, the new packaging reflects a strategic shift in how Smucker positions its products in the context of modern eating habits. While jams and jellies have traditionally been associated with breakfast, the brand is now targeting a wider array of "snacking moments." The company is positioning the refreshed, "fashion-forward" jars as suitable for more premium occasions, such as charcuterie boards or as toppings for yogurt bowls. This move allows the brand to transition from a pantry staple to a versatile ingredient that fits into the growing trend of small-plate dining and functional snacking. Despite the significant visual overhaul, The J.M. Smucker Co. confirmed that the product formulation remains unchanged. The decision to keep the original recipe highlights the brand's commitment to its core consumer base during a period of transition. Dayna Lewallen, Senior Design Manager of Creative and Design at The J.M. Smucker Co., emphasised the balance between legacy and modernisation. "This redesign was about honouring the Smucker's brand's most iconic assets and evolving them with modern intention," said Lewallen. Operational impact and category outlook By refreshing its assets after 30 years, Smucker aims to re-energise a mature category that has faced competition from artisanal brands and private labels. The use of brighter, bolder imagery and the emphasis on the "power of transformative flavour" are designed to create an emotional connection with consumers seeking both quality and aesthetic appeal in their food choices. The new jars are expected to roll out across nationwide retail channels as the brand seeks to maintain its position as a household staple for a new generation of shoppers. For retailers, the enhanced shelf visibility and occasion-based marketing provide new opportunities to drive incremental growth in the fruit spread aisle through cross-merchandising and seasonal promotions. Packaging J.M. Smucker Co. unveils first major packaging redesign in thirty years News March 23, 2026 Packaging American Packaging Corporation Enhances Fresh Produce Packaging Packaging EPL and Indovida Merge to Form $2 Billion Packaging Group Packaging ProAmpac Expands Fibre-Based ‘High Barrier’ Series to Replace Foil and METPET in Dry Food Packaging Alcohol Rémy Martin Expands Hyper-Local Strategy to Miami and LA with Limited-Edition V.S.O.P Bottles Sauces Business & Finance Packaging Related news