Kraft Heinz has entered a five-year global strategic partnership with the NFL, positioning its iconic brand portfolio as the league's official condiment partner to drive retail and "Away From Home" growth. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Kraft Heinz The Newsroom The Kraft Heinz Company and the National Football League (NFL) have finalised a five-year global strategic partnership, marking the first time the league has designated a global condiment partner. This agreement unites Kraft Heinz’s extensive food portfolio, including Heinz, Kraft, Velveeta, and Philadelphia, with the NFL’s massive viewership. The collaboration is designed to capitalise on high-impact consumption occasions, such as the Super Bowl and Thanksgiving, while accelerating both organisations' international expansion efforts. Strategic Objectives and Market Reach The partnership provides Kraft Heinz with direct access to a fan base of over 200 million in the U.S. and a growing international audience. By aligning with the NFL—currently the top-ranked sports property in the U.S. and a leader in Gen Z engagement—Kraft Heinz aims to embed its brands deeper into sports-centric cultural moments. Key strategic pillars include: Global Brand Visibility : Premium stadium presence and integrated co-branded marketing across domestic and international markets. Retail Innovation : Limited-edition packaging and immersive retail activations designed to drive incremental sales during peak football season. Cultural Intersections : Targeting the intersection of food, sports, and entertainment to maintain brand relevance with younger demographics. Expansion of "Away From Home" (AFH) Channels A significant component of the deal is the focus on the "Away From Home" food service sector. By securing status as the official condiment partner, Kraft Heinz is positioned to expand its footprint within stadiums and other large-scale hospitality venues. This strategy allows the company to capture value during high-volume consumption events where condiments and prepared foods are central to the fan experience. International Growth and Global Games The partnership serves as a catalyst for the NFL’s continued global expansion. Kraft Heinz will gain access to select overseas games, providing a platform to introduce or solidify its brand presence in international markets. This dual-sided growth strategy helps the NFL localise its fan experience with familiar food brands while helping Kraft Heinz scale its global distribution. Implementation and Initial Activation The partnership is set to officially launch in April during the NFL Draft in Pittsburgh. The choice of location is symbolic, as Pittsburgh is the historical birthplace of the Heinz brand. Initial activations will focus on fan engagement during Draft week, setting the tone for a long-term integration that spans the entire NFL calendar, from Kickoff to the Super Bowl. Operational Synergies From a B2B perspective, this partnership represents a massive integration of supply chain and marketing logistics. Todd Kaplan, Chief Marketing Officer at Kraft Heinz, indicated that the partnership will help the company "scale, connect and amplify" its position with consumers. For the NFL, the deal secures a stable, globally recognised partner capable of supporting the league’s rigorous logistics and fan-experience standards across multiple continents. Business & Finance Kraft Heinz and NFL announce five-year global strategic partnership News March 19, 2026 Soft drinks CCEP Refreshes Coca-Cola Supercan Range with Premier League Loyalty Launch Business & Finance Maison Pommery and Henkell International End Partnership Talks Coffee & Tea Luckin Coffee Partners with Duolingo for Back to School Campaign Business & Finance Kraft Heinz and Disney Form Multi-Year Foodservice and Media Alliance Sauces Food Business & Finance Marketing Related news

Krispy Kreme has partnered with Girl Scouts of the USA to launch a limited-time doughnut range inspired by Thin Mints, Lemon-Ups, and Coconut Caramel cookies. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Krispy Kreme has announced a nationwide partnership with Girl Scouts of the USA (GSUSA) to introduce a limited-edition doughnut range inspired by popular cookie varieties. Launching on 7 July 2026, the collaboration represents the latest brand-licensing initiative from the sweet treats operator as it utilises established flavour profiles to drive summer consumer engagement. The partnership brings together two prominent brands within the US food sector, translating highly recognisable cookie profiles into a fresh bakery format. Co-Branded Flavour Lineup The limited-time collection features three distinct product formulations inspired by classic Girl Scout cookie profiles: 🍪 Thin Mints Doughnut: An Original Glazed doughnut dipped in chocolate icing, topped with Thin Mints cookie crumbles and dark chocolate chips, and finished with a mint-green drizzle. 🍋 Lemon-Ups Doughnut: An unglazed shell doughnut filled with Lemon Crisp Kreme filling, dipped in lemon-flavoured icing, and finished with a yellow decorative design. 🥥 Coconut Caramel Doughnut: An Original Glazed doughnut dipped in chocolate icing and topped with coconut and caramel. Alison Holder, Chief Brand and Product Officer at Krispy Kreme, noted that transferring familiar cookie flavours into the doughnut category provides a novel way for brand loyalists to experience these popular tastes. Where Are They Available? The product rollout utilises a multi-channel distribution strategy designed to maximise physical availability across the US market: Direct Channels: The doughnuts are available individually or by the dozen for in-shop purchase, in-store pickup, and direct-to-consumer delivery via the brand’s proprietary mobile application and website. DSD Grocery Channel: To capture off-premise grocery shoppers, the brand is distributing a specialised six-pack format. This packaging option contains three Thin Mints doughnuts alongside three standard Original Glazed doughnuts, delivered directly to select partner grocery retailers nationwide. The co-branded range will remain available at participating locations while supplies last. New Products Krispy Kreme Launches Girl Scout Cookie Doughnuts across US Eddie Sanders July 6, 2026 Foodservice Wagamama Unveils 26 Dishes and 15 Drinks in US Menu Overhaul Foodservice Domino's Debuts Chinese-Inspired Pizza and Biscoff Collaboration across the UK Foodservice Taco Bell Partners with Salt & Straw to Launch Churro Ice Cream Taco New Products 7 Brew Launches Autumn 2026 Beverage Range New Products Bakery Foodservice Related news

Discover Nordzucker company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Ingredients Nordzucker Employees founded Headquarters Braunschweig, Germany Nordzucker is considered to be one of the world leaders in sugar production, producing sugar of the highest quality since 1838. Today it is one of the largest sugar producers in Europe with around 3,200 employees in 18 European locations helping it to supply the food industry. About Nordzucker --- Collaboration & Partnerships Nordzucker is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Nordzucker has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

As consumers increasingly shift toward convenient, on-the-go eating occasions, the savoury snacking category is set for continued innovation and growth in 2026. Retailers and manufacturers are responding to evolving consumer demands for healthier, functional, and indulgent options, creating opportunities across multiple sub-segments. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom As consumers increasingly shift toward convenient, on-the-go eating occasions, the savoury snacking category is set for continued innovation and growth in 2026. Retailers and manufacturers are responding to evolving consumer demands for healthier, functional, and indulgent options, creating opportunities across multiple sub-segments. 1. Protein-packed and functional snacks High-protein snacks are moving beyond the sports nutrition aisle and into mainstream retail. Expect brands to continue launching protein-enriched crisps, nuts, and bite-sized meals, catering to consumers seeking both nutrition and convenience. Functional ingredients such as collagen, adaptogens, and fibre will increasingly appear in savoury snacking formats, offering added benefits beyond taste. 2. Plant-based innovation Plant-based snacking continues to gain momentum, with brands exploring legume, pulse, and seed-based snacks that deliver protein, fibre, and micronutrients. From crispy roasted chickpeas to plant-based jerky and cheese alternatives, these products appeal to both flexitarian consumers and the growing health-conscious audience. 3. Global flavour inspirations Consumers are seeking bold, adventurous flavours, with international cuisines driving spice-forward, umami-rich, and fusion-inspired snacks. Flavours such as Korean gochujang, Indian masala, and Mediterranean za’atar are expected to feature heavily, allowing snack brands to differentiate on taste while capturing the trend toward “experiential snacking.” 4. Clean-label and transparency Ingredients and provenance remain central to consumer choice. Clean-label offerings, with simple, recognisable ingredients, ethical sourcing, and allergen-friendly formulations, will continue to grow in importance. Retailers should anticipate increasing demand for snacks that are minimally processed, free from artificial additives, and sustainably packaged. 5. Convenient formats and portion control Portion-controlled packs and ready-to-eat snack formats will dominate convenience channels. Brands are innovating with multipacks, resealable pouches, and single-serve cups, responding to both on-the-go consumption and workplace snacking. 6. Indulgence with a healthy twist Despite the focus on health and functionality, indulgence remains a key driver. Expect savory snacks with a premium twist, such as truffle-flavoured crisps, cheese-laden bites, or gourmet popcorn, often combined with protein or reduced-salt formulations to appeal to health-conscious consumers. Industry outlook: The global savoury snacking market is forecast to continue its strong growth trajectory in 2026, driven by convenience, innovation, and evolving taste preferences. Retailers and manufacturers that successfully blend health, flavour, and sustainability in their savoury offerings will be well-positioned to capture market share in an increasingly competitive segment. Snacking Savoury snacking trends to watch in 2026 October 13, 2025 New Products Co-op Launches Halloween 2026 Confectionery and Snack Range New Products Milk Bar Partners with Beyond Meat to Launch Savoury Plant-Based Range Foodservice Chomps Expands Distribution Footprint at Starbucks and Costco Snacking Little Bites Launches Mystery Muffin and Naming Contest Snacking Related news

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Bang Energy has announced the nationwide rollout of its latest flavour innovation, Lime Pop Drop . The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. The new SKU delivers a specific "lime candy" profile, blending sharp citrus notes with a distinct pop of sweetness. This move aligns with broader category trends where consumers are increasingly seeking nostalgic, candy-like flavours in the functional beverage aisle, moving away from traditional medicinal energy drink tastes. Formulation and Target Audience Lime Pop Drop retains Bang’s standard high-stimulant architecture, designed for consumption occasions requiring sustained focus, such as gaming, festivals, or intense creative work. Key Product Specifications: Caffeine Content: 300mg per can. Sugar: Zero sugar. Flavour Profile: Sweet and tangy lime candy. Aesthetic: High-visibility neon-green packaging designed for shelf standout. Flavour as a Differentiator Dan McHugh , Global CMO, positioned the launch as a necessary evolution to keep the brand "full of personality" in a crowded market. "Bang has always been about pushing flavour forward and giving people something unexpected," McHugh stated. "Lime Pop Drop is bold, fun, and full of personality. It's a flavour that doesn't sit on the sidelines — like the people who drink Bang." Influencer and Event Activation To drive immediate trial and brand heat, Bang leveraged its relationship with the streaming supergroup AMP . The flavour was debuted at an exclusive "Big Game Kickoff Event" at Temple San Francisco, hosted by influencers Agent 00 , Duke Dennis , and ChrisNxtDoor . This activation strategy underscores Bang’s reliance on the "creator economy" to reach Gen Z consumers. It follows the brand's previous collaboration with the group on the Any Means Orange flavour, reinforcing a repeatable marketing model where digital influencers drive physical retail velocity. Availability Lime Pop Drop is currently rolling out to retailers nationwide, aiming to capture impulse purchases through its distinct flavour positioning and high-energy branding. Energy Drinks Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch News February 10, 2026 Energy Drinks Red Bull Adds Fuji Apple & Ginger Edition to Permanent Lineup across US Retail New Products FLRT Launches Apple Bottoms Up Zero Sugar Energy Drink for Fall New Products Walovi Launches Natural Energy Drink and Berry Juice People Celsius Holdings Announces Leadership Changes Energy Drinks New Products Flavours & Colours Soft drinks Beverage Related news

Discover Husky Injection Molding Systems company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Packaging Husky Injection Molding Systems Employees founded Headquarters Bolton, Ontario, Canada Husky Injection Molding Systems is one of the world’s leading suppliers of injection-moulding equipment and services to the global plastics industry. Founded in 1953 by Robert Schad, Husky started as a small machine shop in a Toronto garage. The company found its niche in specialised mould-making and quickly developed into a leader in producing innovative, high-speed injection-moulding systems for thin-wall containers. Husky’s service and sales network consists of more than 40 offices, including technical centres supporting customers in more than 100 countries. Manufacturing facilities are located in Canada, the US, Luxembourg and China. About Husky Injection Molding Systems --- Collaboration & Partnerships Husky Injection Molding Systems is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Settings Loading... Name Title Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Functional hydration specialist Vievé has announced a major strategic pivot, entering the healthy snacking market with the launch of a new range of high-protein, low-sugar bars. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Functional hydration specialist Vievé has announced a major strategic pivot, entering the healthy snacking market with the launch of a new range of high-protein, low-sugar bars. Since its inception in 2018, the brand has focused exclusively on protein waters. This launch marks a significant portfolio expansion, positioning Vievé as a holistic lifestyle brand catering to active consumers and weight-management demographics. Nutritional Architecture and Formulation The new range is engineered to deliver a robust macronutrient profile while adhering to strict caloric limits. Each 45g bar contains 15g of protein and a significant 12g of fibre —delivering approximately one-third of the recommended daily fibre intake. Key Product Specifications: Caloric Density: Fewer than 160 calories per bar. Clean Label: Gluten-free with no added sugar. Dietary Focus: Specifically designed to support satiety, making them suitable for consumers using GLP-1 weight loss medications . Flavour Innovation: Tapping into Trends Vievé has bypassed standard chocolate/vanilla profiles in favour of trending and textural combinations. 🥜 Pistachio Punch: Inspired by the viral "Dubai chocolate" trend, featuring real pistachio and nut pieces. 🍓 Strawberry Blondie: Combines real strawberry inclusions with a white chocolate coating. 🥥 Coconut Crunch: A tropical profile incorporating real shredded coconut. Rafael Rozenson , Founder and CEO of Vievé, framed the launch as a data-driven decision based on consumer usage patterns. Internal research indicated that 50% of the brand's customer base utilises its products as part of a weight loss regime. "Since 2018 we have focused on functional hydration for busy people with our protein water, but we now see protein bars as a complementary product for health-conscious individuals. These bars are also designed for those using GLP-1 medication," Rozenson stated. He added that fibre content was a critical R&D priority: "Added fibre was a key priority, as many consumers don’t get enough in their diet... Keeping sugar levels low was also essential to support health goals." Commercial Availability The bars are packaged in a compact format optimised for impulse purchases and meal deal integrations. The range is available to retailers nationwide immediately. Pricing: Recommended Retail Price (RRP) of £2.49 . New Products Vievé Expands Beyond Hydration with High-Fibre Protein Bar Range Targeting GLP-1 Users News January 15, 2026 Snacking PepsiCo Debuts Healthier Snacking Brand Wow with Wotsits and Snack a Jacks New Products CLIF Expands Portfolio with 20g High Protein Bar Range Snacking Grenade Enters US Market with Four High-Protein Bar Flavours New Products Crisp Power Launches Honey Mustard Pretzels and Opens Texas Factory Beverage Bakery Health & Nutrition Snacking New Products Related news

The policy update follows a sustained period of engagement and campaigning by People for the Ethical Treatment of Animals (PETA) entities, supported by over 63,000 activists. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Mondelēz International The Newsroom Mondelēz International, the parent company behind global snacking giants Oreo and Cadbury, has formally amended its public animal testing policy. The move closes significant regulatory loopholes that previously permitted discretionary animal experimentation for nutritional research purposes. The policy update follows a sustained period of engagement and campaigning by People for the Ethical Treatment of Animals (PETA) entities, supported by over 63,000 activists. Policy Overhaul: Expanding the Scope The revised policy introduces two critical changes to the company's ethical framework: Universal Application: The animal testing policy now applies to ALL testing conducted or commissioned by the company. Previously, the guidelines were restricted only to safety testing for specific products or ingredients, leaving broader research areas unregulated. Removal of the 'Nutritional Science' Clause: Mondelēz has deleted a specific provision that allowed testing on animals when not required by law, specifically "when it is needed to advance fundamental knowledge in nutritional science and approved non-animal methods are not available." This specific clause was identified by activists as the mechanism that permitted controversial studies, including experiments involving the force-feeding of mice. The Campaign for Change The amendment comes after PETA US exposed details of Mondelēz’s "nutritional science" experiments. The organisation highlighted specific studies where mice were force-fed human faeces, high-fat diets, and glass beads, before being euthanised for dissection. To drive the policy change, PETA US employed a shareholder activism strategy. The organisation purchased stock in Mondelēz to gain access to the boardroom, questioned executives at annual meetings, and filed a shareholder resolution demanding greater transparency regarding animal use. Stakeholder Reaction The update aligns Mondelēz with a growing consumer demand for ethical corporate conduct. PETA has described the move as a "sweet victory," noting that the policy change will prevent future discretionary experiments of this nature and brings the company "into the fold of compassionate businesses that consumers can trust." Business & Finance Mondelēz International Amends Animal Testing Policy to Close 'Nutritional Science' Loopholes News January 16, 2026 Snacking Mondelez Culminates Marvel Partnership with ‘Stuf of Doom’ OREO Launch and Experiential Drop Food Manufacturing Confectionery Business & Finance Legal Safety & Quality Related news

Whitbread PLC has announced the closure of its remaining Beefeater and Brewers Fayre locations, cutting 3,800 jobs to focus on hotel room expansion and a streamlined food and beverage model. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Whitbread PLC, the UK’s largest hospitality operator, has confirmed it will shutter all remaining Beefeater and Brewers Fayre restaurants. The decision marks a definitive end to the legacy brands as the company pivots toward a pure-play hotel model, prioritising the expansion of its Premier Inn brand. This strategic reset is expected to result in approximately 3,800 job losses across the UK and Ireland, representing roughly 12% of the company’s regional workforce. Strategic Transition to Hotel Growth The move follows a comprehensive business review initiated in late 2025. Whitbread leadership indicated that the decision was driven by a combination of escalating operational costs, including significant business rate adjustments and increased wage bills. Under the new strategy, Whitbread will convert 197 underperforming restaurant sites into additional Premier Inn hotel rooms. Dominic Paul, Chief Executive of Whitbread, stated that the transition will allow the company to integrate a food and beverage offer specifically tailored for hotel guests, which is projected to be more profitable than the existing standalone restaurant brands. The company intends to "recycle" approximately £1.5 billion through the sale and leaseback of freehold properties to fund this future growth. Market Pressures and Financial Performance The restructuring comes amid external pressure from activist investors and a challenging fiscal environment. Notable factors influencing the shift include: Tax and Regulatory Impacts: Changes to business rates and employer contributions following the 2025 budget are estimated to cost the firm an additional £50 million this year. Shareholder Influence: US-based activist investor Corvex, which holds a 6.05% stake in Whitbread, has pressured the board to unlock value from its property portfolio. Operational Efficiency: Revenue for the year ending February 26 remained flat, prompting the need for a more aggressive efficiency drive to maintain market share against struggling competitors. While 3,800 roles are at risk, Whitbread has stated its intention to retain a significant proportion of affected staff by transitioning them into alternative positions within the growing Premier Inn network. The company currently recruits approximately 15,000 employees annually, which may provide a buffer for those displaced by the closures. However, the Unite union has criticised the communication of the cuts and is seeking immediate consultations to support impacted workers. Established in 1974, Beefeater was once a staple of the British high street and roadside dining. With this announcement, Whitbread effectively completes its departure from the broader food and beverage sector, a process that began in earnest with the £4 billion sale of Costa Coffee to Coca-Cola in 2019. Moving forward, the group will operate as a focused hotel business, leveraging its property assets to scale the Premier Inn brand. Some information in this report is based on reporting by The Guardian. Foodservice Whitbread to Close Beefeater and Brewers Fayre with 3800 Job Cuts Eddie Sanders May 1, 2026 Business & Finance Kellogg's Closes 88-Year-Old Manchester Cereal Plant with 360 Job Losses Retail Morrisons Cuts 5000 Jobs as Annual Losses and Debt Rise Alcohol Heineken Cuts 3,000 Roles As First-Half Operating Profit Rises 6.7% Alcohol Heineken Invests £44 Million Into UK Pubs Creating 850 Jobs Business & Finance People Foodservice Related news

McIlhenny Company brand TABASCO has appointed actor Iñaki Godoy as Chief Hot Ideas Person, launching a manga-inspired digital cookbook and marketing campaign. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Hot sauce producer McIlhenny Company has announced a multi-platform marketing collaboration for its TABASCO Brand, naming Mexican actor Iñaki Godoy as its inaugural "Chief Hot Ideas Person" (C.H.I.P.). The partnership introduces a digital marketing campaign titled "Dress Your Mess" alongside Chaos Kitchen! , a downloadable, manga-inspired digital cookbook featuring ten Mexican recipes. The initiative aims to connect the 158-year-old condiment brand with younger demographic cohorts by pairing pop-culture aesthetics, social-first video content, and Mexican culinary applications. The commercial execution highlights how legacy condiment manufacturers convert organic social media interactions into structured brand ambassador platforms to drive category trial and usage frequency. Social Media and Cultural Marketing The formal collaboration originated from an organic social media exchange earlier in the year when Godoy posted on Instagram that he had run out of TABASCO Sauce while filming on location in South Africa. After the brand shipped replacement product directly to his set, strong consumer engagement prompted the company to develop a formal promotional platform. By establishing the honorary C-suite role and adopting a manga-style visual language, read right-to-left in traditional Japanese layout, the campaign leverages Godoy's prominence within global entertainment to engage Gen Z and millennial home cooks. Kate Neuhaus, Director of Global Marketing at McIlhenny Company, stated that the initiative was designed to celebrate informal, creative home cooking routines, encouraging consumers to integrate the brand's hot sauce range across everyday Mexican dishes. Godoy added that the collaboration focuses on making Mexican culinary preparation approachable and engaging, positioning hot sauce as an accessible flavour enhancer for chaotic, real-world cooking environments. Digital Manga Cookbook and Core Portfolio At the centre of the campaign is Chaos Kitchen! , a downloadable recipe book designed to showcase the culinary versatility of TABASCO's core hot sauce line across classic Mexican formats such as tacos, burritos, and chilaquiles. The promotional platform highlights three core SKUs across the brand's commercial product portfolio: 🌶️ TABASCO Original Red Pepper Sauce: The flagship aged red pepper and vinegar formulation engineered for versatile tabletop and recipe applications. 🌿 TABASCO Green Pepper Sauce: A milder, jalapeño-based hot sauce profile offering a tangy, citrus-adjacent heat for lighter dishes. 🔥 TABASCO Chipotle Pepper Sauce: A rich, slow-smoked red jalapeño sauce formulation delivering deep barbecue and roasted wood notes. Digital Deployment and Retail Footprint The campaign is deploying across digital and social commerce touchpoints, with dedicated creative video assets rolling out across TikTok and Instagram: Digital Recipe Platform: Consumers can access and download the complete Chaos Kitchen! digital cookbook via the brand's dedicated web portal at Tabasco.com/dressyourmess. Social-First Content Series: Short-form video assets featuring Godoy demonstrating the three-point "Dress Your Mess" cooking framework across digital media channels. E-Commerce and Retail Placement: Direct purchasing links and retail replenishment supporting the featured three-SKU sauce lineup across Amazon and nationwide grocery stockists. The marketing activation illustrates how ambient food and condiment brand owners deploy entertainment-adjacent cultural assets and digital publishing to maintain brand relevance across modern home dining occasions. Marketing TABASCO Launches Marketing Campaign with Actor Iñaki Godoy as Chief Hot Ideas Person Eddie Sanders August 28, 2026 Alcohol Hall & Woodhouse Partners with James May to Launch The Spanner Cask Ale Alcohol Tom Holland's BERO Launches Kingston Golden Pils in Glass Bottles Alcohol Chris Hemsworth Joins Archie Rose as Co-Owner Ahead of US Market Debut New Products De Soi Launches Social Spritz Functional Non Alcoholic Seltzer Business & Finance Marketing Sauces People Related news

Tate & Lyle PLC, a global leader in ingredient solutions, and Manus, a bioalternatives scale-up platform, have announced the launch of Yume™, a new ingredient brand operating under their established joint venture, The Sweetener Alliance. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Tate & Lyle The Newsroom Tate & Lyle PLC , a global leader in ingredient solutions, and Manus , a bioalternatives scale-up platform, have announced the launch of Yume™ , a new ingredient brand operating under their established joint venture, The Sweetener Alliance . The launch marks a significant commercial milestone for the partnership, announced exactly a year ago, introducing Yume™ M Stevia Sweetener as its inaugural product. The new brand is positioned to disrupt the sugar-reduction market by combining advanced industrial biotechnology with a highly secure, localised supply chain. US-Based Bioconversion For food and beverage manufacturers, a primary value driver of the Yume™ M Stevia launch is its production infrastructure. The ingredient is manufactured at Manus’ BioFacility in Augusta, Georgia , which the company states is currently the only large-scale stevia bioconversion site in the U.S. This "all-Americas" supply chain is engineered to address the food industry's growing vulnerability to global logistics disruptions. By localising the biomanufacturing of Reb M—the most highly sought-after, sugar-like molecule in the stevia leaf—the partnership offers end-to-end traceability and insulated supply security for North and South American customers. Nick Hampton , CEO of Tate & Lyle, highlighted the strategic timing of the launch: "The Sweetener Alliance... is a clear example of Tate & Lyle’s science-driven, solutions-focused approach at work. Our partnership accelerates the growth of ingredients that meet society’s evolving nutrition needs and industry’s growing need for security of supply." The Technology: Scaling Premium Sweetness Reb M (Rebaudioside M) is prized for its clean, sugar-like taste profile, lacking the bitter aftertaste associated with older stevia generations. However, it exists only in minute quantities within the traditional stevia leaf, making it historically expensive to extract at scale. Manus overcomes this bottleneck by utilising proprietary bioconversion technology, translating next-generation industrial biotechnology into a cost-competitive ingredient. “Yume™ brings together nature’s promise and Manus’ biomanufacturing capability to deliver a new standard in sweetness,” said Ajikumar “Aji” Parayil , Founder and CEO of Manus. "Partnering with Tate & Lyle helps us accelerate global adoption by combining Manus’ bioalternative products, scale-up platform, and supply-chain traceability with Tate & Lyle’s formulation expertise and market access." Science Made Approachable In a departure from highly technical B2B ingredient marketing, the Yume™ brand, derived from the Japanese word for "dream", is deliberately positioned as an optimistic, approachable identity. Abigail Storms , Vice President Global Platform, Sweeteners and Fibres at Tate & Lyle, noted that the branding is designed to feel "effortlessly enjoyable" while remaining grounded in deep science. This strategic brand expression aims to instil confidence in food formulators and product developers looking to execute clean-label sugar reduction without compromising on sensory performance or scale. Ingredients Tate & Lyle and Manus Launch 'Yume' Brand to Scale Biomanufactured Stevia Solutions February 24, 2026 New Products Nestlé Launches Dessert Culinary Solutions in Brazil and China Ingredients Lallemand Launches Solyve as Dedicated Food and Beverage Enzyme Unit Ingredients Superbrewed Food Launches Thryvia Postbiotic for Functional Food and Drink Technology KPM Analytics Launches MCT700 Series In Line NIR Sensors for Food Processing New Solutions Ingredients Flavours & Colours Business & Finance Related news

Discover ofi (Olam Food Ingredients) company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Ingredients ofi (Olam Food Ingredients) Employees 20,000+ founded 1989 Headquarters London, UK ofi is a world-class ingredient partner specialising in the five most "on-trend" natural categories: Cocoa, Coffee, Dairy, Nuts, and Spices. Headquartered in London, ofi is a vertically integrated leader that serves the global food industry by connecting thousands of smallholder farmers to the world’s most iconic consumer brands. With a workforce of over 20,000 and operations in 50+ countries, ofi offers more than just raw materials—they provide end-to-end culinary solutions, industry-leading sustainability data via the AtSource platform, and the innovative "plant-to-palate" expertise required to win in today’s demanding food landscape. About ofi (Olam Food Ingredients) --- Collaboration & Partnerships ofi (Olam Food Ingredients) is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Settings Loading... Name Title Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Agriculture Mars and ofi Partner to Scale Regenerative Cocoa Farming in Ecuador April 17, 2026 Confectionery OFI Bridges Gap Between Craft and Industrial Scale with New Single-Origin Cocoa Liquors February 2, 2026 Listings Add Listing