Sunrise Produce has announced the acquisition of Family Tree Produce, a long-standing wholesale distributor serving the Southern California market. The transaction, the terms of which were not disclosed, follows a period of regional expansion for the Anaheim-based distributor.
The deal integrates the sourcing networks and operational capabilities of the two companies, both of which have established footprints in the regional wholesale sector.
Industry Context and Regional Growth
Southern California remains a critical distribution hub for the produce industry, connecting growers, importers, and retailers throughout the western United States. For Sunrise Produce, the acquisition continues a trend of regional investment, including the 2024 acquisition of San Diego-based Moceri Produce and a 2026 relocation to a larger facility in Anaheim.
David Sapia, president and CEO of Sunrise Produce, noted that the acquisition allows the business to scale its sourcing networks and logistics capabilities. The company intends to address ongoing industry challenges, such as labour shortages, transportation costs, and weather-related supply chain disruptions, by centralising its distribution efforts.
Legacy of Family Tree Produce
Family Tree Produce was founded in 1975 by Fidel Guzman. Over the past five decades, the company has established a presence in the local market, securing accounts with major retailers and institutions, including Disneyland and Costco.
“For five decades, we have delivered for our customers and community with enthusiasm and have respected Sunrise as a peer in our industry and local ecosystem,” said Guzman. “Our values and philosophy are aligned, and we are looking forward to the next chapter of Family Tree.”
Integration Plans
Sunrise Produce stated that the combination of the two businesses is intended to improve service levels for wholesale customers. The integration of the companies is expected to enable a more diversified product offering, as the combined entity leverages its consolidated relationships to maintain supply standards across Southern California.
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