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ParmCrisps is launching a refreshed brand identity across its product line to align its packaging with rising consumer demand for protein-dense snacks. The redesign highlights the nutritional profile of the brand's 100% real cheese crisps, seeking to improve visibility in the competitive snack category.
According to data from the Mintel Group, 78% of consumers are actively seeking to add more protein to their diets, with 45% of shoppers specifically searching for protein-focused snacks. In response, the updated packaging explicitly features "Real Cheese Protein Crisps" and clearly labels the 11–13 grams of protein provided per serving.
Strategic positioning in the snack aisle
The brand refresh focuses on visual clarity and shelf impact. The updated design includes enhanced product imagery that showcases the texture and colour of the cheese, distinguishing the product from competitors.
Deb Holt, Chief Commercial Officer at Our Home, noted that the update is intended to help consumers identify the nutritional benefits of the product more easily. The company aims to communicate the brand's focus on simple ingredients and high-protein content through the refreshed aesthetic.
Retail availability
The redesigned packaging is currently rolling out nationwide. The 1.75oz and 5oz pouches are available at major retailers, including:
Walmart
Kroger
Publix
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