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Lactaid, the leading lactose-free dairy brand, has announced a major expansion of its portfolio with the official launch of Lactaid Creamers. The move signals the brand's strategic entry into the high-frequency coffee adjunct category, extending its reach beyond core fluid milk and ice cream staples into the morning consumption occasion.

The launch addresses a gap in the market for functional dairy creamers that offer both lactose tolerance and a "clean label" ingredient deck. Unlike many competitors in the creamer aisle that rely on oils, gums, or lengthy stabiliser lists, Lactaid is positioning its new line on simplicity and authenticity.

Product Formulation: 100% Real Dairy, No Gums

Lactaid Creamers are formulated with 100% real milk and cream, treating the dairy with the lactase enzyme to neutralise lactose while preserving the nutritional profile and taste of traditional dairy.

Crucially for retail buyers focused on the "better-for-you" segment, the product differentiates itself through its formulation standards:

• Simple Ingredients: Formulated with only five ingredients.

• Clean Label: Free from artificial flavours, gums, and oils.

• Texture: Designed to deliver the rich mouthfeel of real cream without the digestive discomfort associated with regular dairy.

Flavour Portfolio

The range debuts with three mass-appeal flavours designed to capture the highest volume segments of the flavoured creamer market:

• French Vanilla

• Caramel

• Sweet Cream

Owning the 'Morning Routine'

This expansion reflects Lactaid’s broader strategy to secure a presence across all daily dairy consumption occasions. By entering the coffee segment, the brand aims to capture consumers who may use Lactaid milk for cereal or drinking but currently switch to non-dairy or alternative creamers for their coffee due to a lack of suitable real-dairy options.

According to the brand, the expansion aligns with growing consumer demand for functional dairy products that accommodate lactose intolerance without sacrificing taste or quality.

Commercial Availability

Retail distribution for the creamers begins this month. The products will be merchandised in the refrigerated dairy aisle alongside Lactaid’s existing line-up of milk, cottage cheese, and sour cream, facilitating strong brand blocking on shelf.