f'real, a specialist in on-the-go, blend-it-yourself (BIY) milkshake technology, has announced a collaboration with the Good Humor frozen treat brand to launch a new Orange Creamsicle Milkshake. Available for a limited time this spring, the product adapts the flavour profile of the top-selling Good Humor Creamsicle Bar into a sippable format designed for convenience and foodservice environments.
The partnership arrives as the food and beverage industry continues to see high engagement with "nostalgia" marketing and flavour mashups. By pairing a heritage brand like Good Humor with interactive blending technology, the launch seeks to capture consumer interest in both familiar flavours and customizable food experiences.
The Orange Creamsicle Milkshake is formulated with real milk and a blend of orange and vanilla cream flavours. The product is intended to replicate the sensory experience of the original ice cream bar while utilising f'real's proprietary in-store blending system.
This BIY model allows retailers to offer a high-margin, customizable frozen treat without the labour costs associated with traditional milkshake preparation. Consumers select a pre-filled cup from a freezer, remove the lid, and use an automated in-store blender to choose from three different thickness settings. The entire process is completed in under one minute, making it a viable solution for high-traffic environments such as convenience stores and college campuses.
Nostalgic trend
The collaboration is part of a broader trend within the snacking sector where brands leverage "nostalgic throwbacks" to spark emotional connections with shoppers. For f'real, incorporating a recognised Unilever brand like Good Humor provides instant market credibility and appeals to a multi-generational demographic.
Megan Grinstead, Vice President of Customer and Consumer Brand Marketing at Rich Products Corporation, noted that modern shoppers prioritise more than just flavour profile.
"Today's consumers are looking for more than great taste. They're seeking nostalgic experiences that spark emotion," Grinstead said. "By introducing the iconic Orange Creamsicle in f'real's blend-it-yourself format, we're bringing together a beloved classic, customization and on-the-go convenience. It's a crave-worthy moment we're excited to deliver, and we're confident consumers will love this fresh new milkshake."
Distribution and convenience retail footprint
The limited-edition milkshake is currently rolling out to retail locations across the United States. Its distribution network includes major convenience chains such as Kwik Trip, Sheetz, Circle K, Yesway, RaceTrac, Weigel’s, and Royal Farms, as well as movie theatres and university campuses.
With a suggested retail price of $3.99 for a 12-ounce serving, the product is positioned as an accessible "treat yourself" option for travellers and students. The launch provides retailers with a seasonal driver to energise the frozen beverage category during the spring months, utilising a format that maximises throughput and minimises operational complexity.
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