The Magnum Ice Cream Company (TMICC) has announced a HUF 4 billion (approximately €10 million) investment to modernise its manufacturing facility in Veszprém, Hungary. The project, which includes the installation of a new production line, aims to enhance the site's capability to deliver high-quality ice cream formats across the European market.
This investment reinforces the role of the Veszprém site as a critical node in TMICC’s European manufacturing network. Established in 1955, the factory currently employs over 500 staff and produces 230 million ice cream units annually, supplying global brands such as Magnum, Cornetto, and Carte d’Or to both Hungarian and wider European markets.
Upgraded Capabilities and Product Innovation
The modernisation of the Veszprém facility is designed to support the scalability of complex product formats. The new production line is specifically configured to manufacture Magnum Bonbons—a premium, bite-sized ice cream product developed to address shifting consumer preferences.
The move towards smaller, shareable portions reflects broader trends within the snacking category, where ice cream is increasingly positioned as a year-round choice for various consumption occasions, ranging from coffee breaks to shared dessert moments.
By integrating this production locally, TMICC intends to:
Enhance supply chain efficiency for European markets.
Increase manufacturing precision and consistency for complex product formats.
Ensure reliable delivery of new product lines to meet dynamic retail demand.
European Manufacturing
The Veszprém factory serves as an essential link between TMICC's global innovation strategy and its regional execution. With 32 factories and 13 research and development centres globally, the company relies on strategically located hubs to translate product concepts into scalable retail offerings.
For TMICC, this upgrade is part of a broader ambition to align its global brand development with local production capacity. By leveraging the expertise at the Veszprém site, the company maintains the ability to adapt its portfolio to evolving consumer needs while supporting long-term growth across its European operations.
The investment confirms the continued focus on Hungary as a key industrial location for the group, supporting its broader strategy of category growth through innovation, new product formats, and expanded consumption occasions.
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