DPC Dash Ltd, the exclusive master franchisee for Domino’s Pizza in Mainland China, Hong Kong, and Macau, has reported significant operational progress for the first quarter of 2026. Despite a complex consumption landscape, the company successfully expanded its footprint to 1,462 stores across 72 cities, driven by its "4D" strategy focusing on Development, Delicious Pizza at Value, Delivery, and Digital.
As of March 31, 2026, the company reached 65% of its full-year store opening target for 2026. This rapid pace included the addition of 147 net new stores and entry into 12 new cities compared to the end of 2025.
The company continues to execute a disciplined expansion model, prioritising deeper penetration in Tier 1 cities while aggressively broadening its reach into non-Tier 1 markets. A symbolic milestone was reached on January 24 with the opening of the 1,405th store in Sanya, matching the company’s stock ticker on the Hong Kong Stock Exchange.
Data from the first quarter indicates that Mainland China remains the third-largest international market within the global Domino’s system. Notably, DPC Dash now holds all top-50 positions for the first 30-day sales records across more than 22,100 stores in the global Domino’s network. This performance highlights the high demand in previously underpenetrated Chinese markets and the company’s ability to scale unit economics effectively.
Digital Innovation and Consumer Loyalty Growth
Digital strategy remains a core pillar of the DPC Dash business model. The company’s loyalty program saw substantial growth, exceeding 38.8 million members by the end of March 2026, up from 27.2 million in the same period of 2025. Over the past 12 months, 17.6 million new customers placed their first orders with the brand.
This accumulated user data enables the company to implement:
Precision marketing and personalised recommendations.
Enhanced user retention through data-driven stickiness.
Efficient operations via a deeper understanding of localised consumer preferences.
Product Portfolio and Cultural Marketing
Product innovation continued to support sales growth in a competitive environment. Q1 2026 saw the introduction of limited-edition items such as the Yak Beef Matsutake Ham Fortune Pizza and the Snowball Cheese Margherita Pizza. These offerings were paired with two new rice and pasta dishes to provide customers with greater variety and value.
The brand also strengthened its cultural identity through a collaboration with the Dunhuang Museum. By integrating traditional Chinese cultural elements into the brand experience, DPC Dash successfully increased brand affinity among local consumers. Strategic promotions, including the "Mega Week" and extended "Crazy Tuesday & Wednesday" offers, were also utilised to drive order volume and footfall.
The company’s growth prospects have been recognised in the capital markets, leading to its inclusion in the Hang Seng Composite Index and the Stock Connect programs. This reflects investor confidence in the company’s store economics and operational efficiency.
DPC Dash plans to add approximately 350 net new stores throughout the full year 2026. By continuing to execute the 4D strategy, the group intends to further enhance market penetration and create sustainable value in the evolving Chinese food and beverage sector.
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