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Fresh food AI specialist Afresh has announced the appointment of Adam Litle as Chief Revenue Officer (CRO). The executive hire comes on the heels of the company's most successful fiscal year to date, reporting over 70% year-over-year topline growth.
Litle joins the leadership team at a pivotal moment for the San Francisco-based tech firm, which has seen its platform adoption scale to over 12,000 grocery departments across North America.
Adam Litle commented on the broader potential of the platform:
"The company was built to tackle the staggering reality that 30-40% of global food production is wasted. Afresh applies cutting-edge AI to manage thousands of variables that impact buying, ordering, and inventory decisions for produce, meat, seafood, deli, and baked goods. The opportunity for Afresh's technology to help optimize decisions across grocery and food distribution, all the way back to the farm, is massive."
Executive Profile and Mandate
Litle brings extensive experience in scaling technology companies within the food, agriculture, and retail sectors.
Previous Roles: Most recently served as CEO of Sound Agriculture. Previously held the position of CRO at Granular, guiding the company through its acquisition by Corteva (the second-largest agtech exit at the time). Early career leadership includes driving AI-driven personalisation solutions at Monetate.
At Afresh, Litle is tasked with leading the go-to-market strategy as the company broadens the application of its AI platform beyond simple replenishment into wider supply chain orchestration.
Operational Context and Product Roadmap
The appointment follows a year of significant commercial expansion, with Afresh securing partnerships with major retailers including Albertsons, Wakefern, and Meijer.
To support this growth, the company launched several new products in 2025, moving beyond its flagship "Fresh Replenishment" solution to offer a comprehensive operating system for perishables:
Production Planning
Period Ending Inventory
Fresh Buying
Matt Schwartz, CEO and co-founder of Afresh, highlighted the strategic necessity of the hire: "Afresh is at a pivotal moment as grocery teams face more volatility—and pressure to get decisions right—than ever before. Adam has spent his career helping food and agtech companies turn complex technology into real customer value. His experience scaling organisations in dynamic environments will be critical as we build on our momentum."
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