The latest food and beverage industry news and trend analysis

Aims to bring the business closer to consumers by unifying digital, data, and operational excellence under a newly created C-suite position, while simultaneously realigning oversight of key international growth markets.

Global convenience retailer Circle K has announced a strategic retail exclusive with energy giant Monster Energy, securing the initial launch rights for a new flavour innovation: Ultra Punk Punch.

The brand has secured an exclusive retail partnership with discount variety retailer Home Bargains, rolling out the product across all 625 UK stores this week.

Running from January through mid-March, the campaign is headlined by the return of the "Vitality Menu" and a first-ever limited-time offer (LTO) collaboration with Táche Pistachio Milk.

The launch employs a hyper-localised go-to-market strategy, debuting exclusively in New Orleans to coincide with the official start of the Carnival season.

The industry-first initiative aims to fundamentally restructure PepsiCo's manufacturing and supply chain operations through the use of advanced AI and "digital twin" technology.

Mel Robbins, the Golden Globe-nominated podcast host and best-selling author, has announced her entry into the CPG sector as the co-founder of Pure Genius Protein.

Monster Energy has announced a strategic variation on its iconic flagship product, kicking off the new year with the launch of Monster Energy Strawberry Shot.