The latest food and beverage industry news and trend analysis

Spindrift Beverage Co., Inc. has announced a significant regulatory milestone, becoming the first and only beverage brand to verify its entire portfolio under the Non-Ultraprocessed Food (Non-UPF) Verified Standard.

The new SKU introduces a peach-forward profile to the functional beverage range, designed to capture the "mid-afternoon pick-me-up" occasion.

Soft drinks group Nichols is intensifying its expansion strategy within the functional beverage sector, announcing the launch of Vimto Energy Tropical Cooler.

The collaboration centres on the launch of a new limited-edition flavour, Monster Ultra Red, White and Blue Razz, which has debuted early at Casey’s and CEFCO locations ahead of a wider national rollout.

Red Bull has announced the strategic reintroduction of two highly requested flavour profiles to its permanent portfolio. Starting today, the energy drink giant is rolling out Red Bull Iced Edition and Red Bull Peach Edition to retailers nationwide.

Beyond Meat, Inc. has announced a significant strategic pivot, moving outside the "center-of-plate" meat alternative category to launch its first functional beverage line, Beyond Immerse.

The launch employs a hybrid distribution strategy, available immediately via national digital channels and select brick-and-mortar locations in the San Francisco Bay Area.

The reports highlight a disconnect between corporate profitability and public health costs, noting that while the combined market for these beverages generates billions in profit