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The latest food and beverage industry news and trend analysis

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  • Page 11

Soft drinks

World's Top 15 Soft Drinks Brands 2026
Analysis
World's Top 15 Soft Drinks Brands 2026

This year's FNBX Global Soft Drink Report details the rise of the 'Functional & Dirty' era, where texture and active health benefits are replacing traditional diet sodas, and reveals why the industry's future now relies on 'morning energy' and 'dessert profiles' rather than just refreshment.

World's Top 15 Soft Drinks Brands 2026
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  • Page 11
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Marketing

Sprite Launches Living Tracklist Campaign to Celebrate Hip Hop History

Sprite has launched its Living Tracklist campaign, featuring limited-edition packaging and digital content developed in partnership with Genius to celebrate six decades of hip-hop.

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Soft drinks

bubly Launches New Flavour Melted Ice Pop with Chad Michael Murray

bubly is addressing summer seasonal demand with the launch of Melted Ice Pop sparkling water, supported by a nostalgia-driven marketing campaign featuring limited-edition merchandise.

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Logistics & Supply Chain

Evolution Fresh Secures Fresh Orange Juice Supply Chain

Evolution Fresh has secured a multi-season orange supply chain through mid-2027, pulling 60 million oranges from California and Mexico to mitigate Florida citrus volatility.

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New Products

Pepsi Launches Night Edition with Extra Caffeine for Saudi Football Fans

PepsiCo has launched Pepsi Night Edition in Saudi Arabia, combining a high-caffeine formulation with experiential Snapchat vending machine activations in Riyadh.

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Beverage

Alaska and Hawaiian Airlines Expand Summer Onboard Beverage Selection

Alaska Airlines and Hawaiian Airlines have introduced a refreshed onboard beverage portfolio, featuring an exclusive Stumptown cold brew and a premium international business class wine line-up.

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New Products

oHy Launches New Blackberry and Pineapple Flavours

oHy has expanded its functional beverage portfolio with the nationwide launch of Blackberry and Pineapple ready-to-drink hydrogen sparkling waters.

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Facilities

Coke Florida Opens $84M Distribution Centre in Orlando

Coca-Cola Beverages Florida has opened a new 180,000-square-foot, $84 million distribution centre in Orlando to automate operations and handle 34 million cases annually.

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New Products

GT's Living Foods Partners with Cheribundi to Launch Shirley Temple Kombucha

GT's Living Foods and NextFoods brand Cheribundi have launched a limited-edition Shirley Temple kombucha, blending live probiotics with antioxidant-rich tart cherry juice.

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