The latest food and beverage industry news and trend analysis

BonBon Swedish Candy Co., a pioneer in the "pick-and-mix" movement in the United States, has announced a significant portfolio expansion with the launch of its first-ever Chocolate Wafer Bar.

According to the company, nearly 6 in 10 community members still prioritise sweet or fruit-based snacks when cravings hit, challenging the notion that January is a period of complete sugar abstinence.

Mars Snacking North America has announced a disruptive marketing activation for the 2026 Big Game, partnering with actor Elijah Wood and delivery platform Gopuff to launch a "never-before-tried" advertising concept.

Starting today, the packaging solution is debuting at participating restaurants and sports stadiums across eleven countries, marking the brand's most widespread global activation to date.

Kellogg’s has announced a strategic seasonal extension for its snacking portfolio, unveiling a limited-edition Crushed Mini Eggs & Chocolate variety of its popular Rice Krispies Squares.

Swiss chocolatier Lindt & Sprüngli has unveiled the latest addition to its premium portfolio, announcing the launch of the Lindt Excellence Pistachio Dark Bar.

The launch is designed to capitalise on the growing consumer appetite for warming spice profiles, while reinforcing the brand's position in the reduced-sugar segment.

The product introduces a novel "balls-and-hoop" format to the confectionery aisle, engineered to offer a multi-textural and interactive consumption experience that gamifies the act of snacking.