Lindt & Sprüngli Taps into Global Pistachio Craze with New Excellence Dark Bar

Swiss chocolatier Lindt & Sprüngli has unveiled the latest addition to its premium portfolio, announcing the launch of the Lindt Excellence Pistachio Dark Bar.

The release marks a strategic expansion of the brand's pistachio flavour profile, building on the commercial success of the Lindor Pistachio Truffles introduced last year. The move is designed to capitalise on the current "Dubai chocolate craze," which has driven a global surge in consumer demand for pistachio-based confectionery.

Market Drivers: The 'Dubai Effect' and Wellness

Lindt’s new offering sits at the intersection of two significant market shifts: the rising popularity of pistachio as a trending ingredient and the continued consumer pivot towards gourmet, wellness-oriented dark chocolate.

By combining these elements, the brand aims to capture discerning palates seeking sophisticated flavour experiences that align with the concept of a "permissible treat."

Product Architecture and Ingredients

The Excellence Pistachio Dark Bar is engineered to deliver texture and complexity, balancing the intensity of high-cocoa chocolate with sweet and savoury notes.

Key Components:

🍫 Base: High-quality dark chocolate.

🥜 Inclusions: Caramelised pistachio pieces.

🧂 Seasoning: A hint of sea salt to enhance the nut profile.

Stefan Bruderer, Master Chocolatier at Lindt, commented on the decision to bring this specific flavour profile into the Excellence tier:

“With the continued love for pistachio, we’re excited to expand the flavour into our Excellence range. Our unrivalled quality of Lindt Excellence chocolate makes this new Pistachio Dark Bar the perfect permissible treat this new year.”

Commercial Availability

The 100g bar has secured immediate distribution and is now available nationwide.

Retail Partners: Currently stocked in Waitrose stores, as well as Lindt’s own retail locations and online platform.
Pricing: Recommended Retail Price (RRP) of £3.50.
Expansion: Wider retail distribution is expected to follow shortly.